Tag Archives: Facebook

What’s Wrong with Facebook? You Can’t Scale

And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]

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Why Brands Are Starting to Hate Facebook

Yes, I get it. Facebook is HUGE. It’s THE social network. Nothing else comes close. Yet it seems like they are clueless when it comes to working with brands. With understanding how marketing actually works within large enterprises (the tension for example between communications/PR and advertising). Facebook also seems perplexed about what marketers really want to be able […]

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Facebook is Kinda Sorta Old

Facebook recently turned 10 years old. The most startling statistic about Facebook  out of that milestone was this one: The average age of an American Facebook user is 41. Try to wrap your head around that for a moment. Facebook started out as a network for college students back in 2004. For its first two […]

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Facebook is Broken, Editorial Standards Can Fix It

Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I used it to see what friends, co-workers and neighbors are doing. I use it to circulate my own content. […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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What is the Value of a Facebook Fan?

A recent Facebook campaign in Norway brings up a few interesting questions: What is the value of a Facebook fan? Is engagement the only measurement that counts on Facebook? Here’s the campaign in a nutshell. Burger King Norway’s Facebook page had 38,000 fans, but low engagement. They also had some fans complaining about Burger King […]

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Journalism as a Community Builder

Do you know your neighbors anymore? Do you know the history and traditions of your city or town? Do you follow the news of your city and town? Do you know the names of your mayor or city councilors? Do you attend Board of Selectmen meetings? Are you up-to-date on happenings at the high school […]

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Platforms Don’t Really Matter

Is Instagram going to kill Vine? Is Twitter catching up to Facebook? Is Facebook blowing it? At the end of the day, it doesn’t really matter. As a brand, you shouldn’t get obsessed about one social platform over another. What you should care about is telling stories. Publishing them on the channels you’re using and […]

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The Never Ending Battle Against Spam

My personal email address is a mess. A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read.  So I recently spent almost an hour unsubscribing from marketing emails from dozens of brands and organizations […]

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The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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