“There are more dead people than living. And their numbers are increasing. The living are getting rarer.” – Eugene Ionesco, playwright People hate the Facebook Timeline. While many of Facebook’s most prominent changes over the years have caused a lot of hand wringing, none of them have caused as visceral a response as the Timeline. [...]
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Tag Archives: Facebook
5 Tips for a Social Media Crisis
January 17, 2012
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You can take this to the bank: If you are a brand then you’ll experience a social media crisis. It’s inevitable. Look at it this way. No brand in existence – not even the most popular and best-loved brands in the world – has ever avoided a negative phone call, a snarky email, a compliant [...]
Read moreIs Facebook the New Email?
January 5, 2012
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Right now, email is beating Facebook, but not by as wide a margin as you might imagine. And let’s keep in mind that Facebook was founded in 2004 and email was invented way back in 1972. So email has a three decade head start. I’ll also acknowledge upfront that comparing Facebook and email isn’t – [...]
Read moreThe Murky Rules of Facebook Contests
November 1, 2011
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The rules for running a brand contest or a promotion on Facebook are quite clear. Facebook spells them out succinctly in its Promotion Guidelines – if, of course, you can find them. What is murky, however, is whether there are consequences for violating these guidelines. I know of only of one brand (SAS Airlines) called [...]
Read moreInvasion of the Privacy Snatchers
October 25, 2011
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There is a new technology TV commercial airing that unfolds this way: A family is gathered together for a holiday The “uncle” is playing a music-themed video game that requires him to dance in a funny way The niece and nephew secretly film him with a mobile phone and quickly loaded the video onto [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreDon’t Bully the Mainstream!
September 29, 2011
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Early adopters are critical for a technology to go mainstream, but once a technology is mainstream early adopters can be a problem. A big problem. Here’s why. Early adopters of technology are almost exclusively digital natives. They thrive on technology – and understand how it works inherently. These are the people who enjoy reading technical [...]
Read moreThe Big Question is Now: How Much to Share
September 26, 2011
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Think of Charles Dickens and his seminal novel “David Copperfield.” This is what Facebook is striving to become for all of us. Dickens’ novel follows David Copperfield from birth to adulthood and chronicles the trials and tribulations of a young gentleman in early Victorian England. His works, his love, his marriage – his life. [...]
Read moreHow Facebook Explains the (Online) World
September 23, 2011
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Welcome to the Internet. It’s now called Facebook. This week Facebook made a series of announcements – a “life” timeline, streaming movies and music, doing rather than “liking” and the ability to group friends into categories just to name a few of the changes. Facebook has finally transformed itself into a customized and personalized replacement [...]
Read more6 Simple Tips to Make People Share Your Content
September 6, 2011
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The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content. Here are six ways (there [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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