CBS News. Sports Illustrated. The New York Times. ESPN. The New York Post. The Los Angeles Times. All of them – and many, many more media outlets – fooled by a terrible and cruel hoax that could have been discovered with a few phone calls or a search on Google. If this is the state […]
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Tag Archives: ESPN
It’s Not About Social Networks
September 14, 2011 
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At a recent client meeting Google+ came up in conversation. The client asked: “Do we need a strategy for Google+ yet?” I started to answer, but then I stopped myself. “No,” I finally said. “You don’t. You don’t need specific strategies for social networks. They are channels and at the end of the day channels […]
Read moreShare Your Favorite Apps!
May 13, 2010 5 Comments
The scene has become quite common. Two geeks meet at a bar, at a conference, at the airport or in a restaurant and then out pop the smart phones (which they wear like six shooters on their hips) – iPhones, Droids, etc… And then the app swap begins. “What’s you favorite work app?” “What’s your […]
Read moreCharging for Local “News” Content
April 26, 2010 2 Comments
The Telegram & Gazette in Worcester, Massachusetts is embarking on a risky proposition. It will begin to charge readers for online news stories produced by its editors and reporters (while supposedly keeping wire copy and other syndicated content free). The T&G is one of the largest daily newspapers in New England and covers the state’s […]
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