Tag Archives: Email

Filters in the Age of Media Bombardment

Forget 24/7 news cycle. Try 604,800 second news cycle (yes, that’s the number of seconds in a week). Forget the 40-hour work week. Try 168-hour work week.  Oh, you don’t work the entire 168-hours in an average week, but if you work in an executive position anywhere that’s the number of hours you’re “on call.”  [...]

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Sharing Is the New Web Browsing

Sharing links to content, particularly on Facebook, is now an enormous engine for driving web traffic and has transformed content delivery. A new study released this week from ShareThis, Starcom MediaVest Group and Rubinson Partners found that 10 percent of all Internet traffic is a result of sharing and that sharing accounts for 31 percent [...]

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The Reality of Online Privacy: You Have None

The Congressional hearings this week on mobile privacy have the issue of online privacy buzzing again.  But it probably won’t last long.  Convenience has trumped privacy so far in the 21st century.  We live in times were Big Brother isn’t the government, but marketing and advertising – and most of us have opted in. But [...]

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Think of the Send Button as a Privacy Vaporizer

Kind of like a ray gun.  Because when you press send your privacy is gone.  You have officially gone public. This includes the send button for email, instant messaging, text messaging, Twitter DMs, Facebook messages, voicemail and anything posted to a social network or an online forum. This week I was interviewed for a Boston [...]

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Status Updates Mean No More Alone Time

There was a fascinating op-ed in the Boston Globe last week about how college students isolate themselves by hiding behind their mobile devices and social networks. The author, Charlotte Steinway, a senior at a local college, wrote: “But the tragic, isolating thing is that we reach for our devices because we don’t want to seem [...]

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Target Pistols Not Cluster Bombs

Repeat after me. “I will not send a generic, mass-produced email pitches to bloggers.” In fact, you shouldn’t send a generic, mass-produced emails to anyone.  There’s a name for that type of communications. It’s called Spam. And what do most people do with Spam?  They delete it. The cluster bomb approach no longer works.  Target [...]

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Live Dangerously, Go Online

Not long ago, I bought a new computer and gave my wife my the old one to use around the house.  She used it primarily for email and online shopping. My wife isn’t very technical (the understatement of understatements).  So when she kept getting bothered with pop-up reminders to update the computer’s security software, she [...]

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6 Ways to Optimize Your Email Signature

(Today’s post was guest written by Cody Barbierri, my colleague at Weber Shandwick.  Cody is Weber Cambridge’s new and talented social and digital media specialist.  Cody and I will be working together to help clients make sense of  how to integrate social and digital media into their communications and marketing.  You can follow Cody on [...]

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Slowing Down

Do you really have time to read this blog post? Isn’t your mobile phone attached to your belt (or within easy reach)?  Don’t you have Twirl or TweetDeck opened on your desktop?  Don’t you have a Facebook status to update?  Isn’t the email piling up like autumn leaves in your in-box?  Doesn’t your Google Reader [...]

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