“(The) only thing we have to fear is fear itself” – Franklin D. Roosevelt Corporations are still afraid of social media. Most of them won’t admit it, so they start talking about the cost benefit analysis, metrics and measurement and value propositions. While measurement and benefits are important – they should not be the overriding […]
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Tag Archives: Domino’s Pizza
3 Lessons from “United Breaks Guitars”
July 13, 2009 
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The YouTube video “United Breaks Guitars” is example of why corporations continue to fear social media. But what it should really do is get them to stop fearing it – and start participating in it. It’s no longer an option to sit on the sidelines. Here’s the United Airlines story in a nutshell: David Carroll, […]
Read moreSocial Media is Alive & Well
June 24, 2009 0 Comments
One of the problems I’ve always had with early adopters (myself included) is the inordinate amount of hand wringing. There’s nothing early adopters dislike more than having other people join them in the pool. Case in point: the idea that social media is dead or that corporations are polluting the social media well. And, yes, […]
Read moreThe Growing Power of Social Media
April 16, 2009 5 Comments
Social media must be feeling a lot like the Man of Steel lately. Invincible. Bullet-proof. Able to leap tall buildings in a single bound. The growing power and influence of the web – because of social media – has been on full display this week. Technologies like Google, YouTube, Twitter and Facebook are continuing to […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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