One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole [...]
Read more
Tag Archives: Digg.com
Is Extreme Economics Infecting Social Media?
September 21, 2011
1 Comment
In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with [...]
Read moreWill Social News Sites Finally Work?
March 15, 2010
1 Comment
Digg.com is betting on it. I’ve never been a big user of Digg.com or other social news sites. I much prefer getting recommendations for news stories from more trusted sources via Twitter and Facebook. If you are unfamiliar with Digg.com – it is a social networking site that allows users to post articles, videos and [...]
Read moreDon’t Let Sloppy Social Media Practices Damage Your Brand
October 28, 2009
3 Comments
So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training. It means education. It means setting up guidelines and policies. But it also means creating an environment where [...]
Read moreMy Favorite Social Networks
September 8, 2009
4 Comments
One of the laments I often get from busy executives goes like this: “How do these people have time to be Twittering all the time?” You can insert “Facebooking” or “blogging” or “social networking” in place of “Twittering.” The point is that many executives think of personal social networking as a sinkhole. The equivalent of [...]
Read moreFacebook’s Really, Wicked Big Challenge
August 12, 2009
0 Comments
Facebook’s biggest strength is also its greatest weakness. And it can be summed up in one word: Intimacy. Facebook is a place for personal connections. People share photographs of their children. They discuss vacations with friends. They share funny links or a music video. Most people know the people they befriend on Facebook. That’s why [...]
Read moreAvoid Misunderstandings: Corporations & Social Media
June 29, 2009
2 Comments
I’ve been meeting with many communications and marketing executives of large enterprises over the last several weeks. The goal has been to introduce myself as the new SVP of digital/social media at Weber Shandwick and discuss social media. It’s been a fantastic and valuable learning experience. I’m finding three common threads: Communications professionals at corporations [...]
Read moreThe Shot(s) Heard Round the World
June 19, 2009
0 Comments
Three little words and a question mark: “The MT curse?” This was the tweet John Henry, the owner of the Red Sox, sent out last week after the Red Sox defeated the New York Yankees. He was referring to the Yankees’ $180 million dollar, off-season acquisition, Mark Teixeira. An irritated Teixeira responded (according to USA [...]
Read moreThe Power of Word of Mouth
June 12, 2009
1 Comment
I love shopping for coffee at Trader Joe’s. The coffee comes in cylinder tins with colorful, creative labels. Trader Joe’s offers many varieties – from dark to light roast – from regions across the world- from South America to Africa. It’s fun to experiment brewing the different kinds of coffee. I’ve been doing this for [...]
Read moreTwitter’s Real Power = Influence
May 5, 2009
3 Comments
Twitter continues to be hot. It wracked up more than 5 million new users in March, according to ComScore Media Metrix. The total number of users is on the verge of crossing 20 million (although figuring out the true number of users is difficult because so many people access the platform through desktop and mobile [...]
Read more
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
HighTalk Readers Engage: