The biggest weapon for corporations battling against bad publicity on social media channels might be time. A strategy of patience. Just wait it out. Because it appears as if they won’t have to wait that long. Call it the Power of the Short Attention span. Consumers – especially American consumers – get distracted easily. How […]
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Tag Archives: David Carroll
3 Lessons from “United Breaks Guitars”
July 13, 2009 
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The YouTube video “United Breaks Guitars” is example of why corporations continue to fear social media. But what it should really do is get them to stop fearing it – and start participating in it. It’s no longer an option to sit on the sidelines. Here’s the United Airlines story in a nutshell: David Carroll, […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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