Tag Archives: Corporations
Throw off the chains of social media!

Can Companies Restrict Employees Use of Social Media?

Maybe not. There is probably a case to be made for restricting usage of social networks by employees while they are at work.  But all bets are off when an employee goes home.  In fact, it is likely that U.S. companies cannot restrict employees from discussing their jobs, their bosses or even their working conditions […]

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Attack of the Fake Twitter Accounts

“Imitation is the sincerest (form) of flattery.” So uttered Charles Caleb Colton, the eccentric British vicar and writer, back in the 19th century. Now we have @BPGlobalPR, the fake Twitter account pretending to be the PR team for the embattled oil corporation.  The parody account has racked up more than 180,000 followers with wry commentary […]

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5 Reasons Why Businesses Struggle with Content

Businesses continue to struggle with creating viable online content.  The kind of content that shoots to the top of social networks, the content that gets “liked” and the content that people enjoy sharing. Whether a business is a B2B or a B2C, content matters in our interconnected world.  The businesses that figure out how to […]

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The Demise of Corporate Blogging

No one talks much about corporate blogging anymore.  Blogging is the overlooked social media channel – at least among corporations. Only 79 companies in the Fortune 500 regularly blog as of December, 2009, according to Fortune 500 Business Blogging Wiki.  That’s less than 16 percent of the world’s largest companies.  Compare that to Twitter.  According […]

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Don’t Let Sloppy Social Media Practices Damage Your Brand

So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training.  It means education.  It means setting up guidelines and policies.  But it also means creating an environment where […]

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Worlds Collide: Where Does Professional Stop & Personal Begin?

Technology has done a lot of good, but one of the consequences of our hyper-connected, always on world has been the encroachment of work on personal time. Who among us hasn’t checked email on a vacation day? In fact, don’t most companies expect it? Who among us doesn’t have their Blackberries and iPhone in their […]

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8 Reasons Google Sidewiki Will Keep Marketers up at Night

The business reaction to Google’s Sidewiki has been surprisingly muted.  Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in the traditional press about a tool that has enormous ramifications on any company with a web site. Sidewiki was launched by Google on September […]

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Ready or Not? Google Pushes Social Media

Participation may no longer be optional.  Because – ready or not – here comes Google Sidewiki. Here’s how PC World describes it: “Google has launched a new feature in its Toolbar product that opens up a browser sidebar in Firefox and Internet Explorer to let people post and read comments about Web pages they visit.  […]

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Facebook Ate My Brand

Should businesses use Facebook? The answer isn’t as black and white as one would think. My answer is yes, but with the caveat that no business should be where there customers aren’t.  So if your customers aren’t on Facebook then you should probably consider another channel to connect with them. However, with more than 300 […]

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Fear Factor

“(The) only thing we have to fear is fear itself” – Franklin D. Roosevelt Corporations are still afraid of social media. Most of them won’t admit it, so they start talking about the cost benefit analysis, metrics and measurement and value propositions.  While measurement and benefits are important – they should not be the overriding […]

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