First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance. As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting. It’s fast, interesting and […]
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Tag Archives: Content Creation
Pitching Social Content
December 6, 2012 
5 Comments
In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t. In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]
Read more12 Rules for Social Content
December 3, 2012 7 Comments
There are more than 12, of course. But for the sake of argument here are 12 important components of social content: 1.) Don’t be boring. This may be the biggest content crime of them all. 2.) Tell amazing stories. And make them multimedia and interactive if you can. 3.) Quality counts. People notice sloppiness and […]
Read moreGoing “Live” Increases Engagement & Reaches More People
November 27, 2012 0 Comments
There’s energy in going “live.” Fierce energy. Ask anyone who has been to a live sporting event or a concert. There’s an electricity that comes from knowing you’re watching events unfold in real-time. This works not only for attending live events, but also watching them. The live energy can be felt while watching the Oscars […]
Read more3 Reasons Why Going Live Adds Sizzle & Excitement
November 7, 2012 0 Comments
Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions. Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]
Read moreAvoid the Pain of Content Randomness
November 5, 2012 0 Comments
The big challenge with social media content? Your fans and followers don’t know it’s coming. The content just pops up randomly on their feeds. And in the case of Facebook there’s only a 16 percent chance of that happening organically. So that really cool brand video or the awesome new sweepstakes application you created? Chances […]
Read moreHere Comes Brandtainment
September 25, 2012 1 Comment
One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]
Read moreIn Search of Blog Content
September 5, 2012 2 Comments
A blog is like a gigantic hole. Sometimes the gigantic hole seems to be on par with the size of the Grand Canyon. Other times the gigantic hole seems more manageable like, for example, the size of an open grave. Just kidding… Blogging is hard work. It is endless. Deadlines loom all the time – […]
Read moreSo Many Bad Videos
August 20, 2012 0 Comments
It is amazing how many bad videos are made by brands and business professionals. It’s scary. Horrifying, in fact. Here are just a few random examples from corporate/business videos I’ve seen recently (names left off to protect the extremely guilty): A video of two social media consultants talking about the importance of content filmed on […]
Read moreThe Art of Enticing People to Share
July 23, 2012 1 Comment
You can release the Sharing Rainbow Fairy or better yet optimize your content for sharing. Call it Sharing Optimization. This is the ability to entice other people – media, bloggers, employees, partners, customers and the general public – to engage with and then share your content. There are lots of syndication techniques to get content […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
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