It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]
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Tag Archives: Content Creation
The Big, Fat Content Glut
May 14, 2013 
4 Comments
Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
Read moreLet’s Count the Ways You’re Screwing Up Social Media
April 9, 2013 3 Comments
Because the ways are many and varied. If you needed any evidence that brands are doing social media all wrong then look no further than a recent survey sponsored by Ragan’s PR Daily and several partners. The statistics are jaw-dropping: Only 27 percent of brands have a dedicated social media team Sixty-five percent of brands […]
Read moreWhat the Heck is Content Marketing?
April 2, 2013 5 Comments
Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
Read moreGoogle Declares Itself Grand Protector of Journalism
April 1, 2013 3 Comments
Likely news organizations don’t know whether to scream or to laugh. Google – one of the biggest culprits in the downfall of newspapers and magazines – preaching to them about “journalistic values.” This from a company, mind you, that spends not one single penny on journalism. A company that aggregates the journalism from hundreds of […]
Read moreHow to be a Paperboy
March 13, 2013 0 Comments
Remember the neighborhood paperboy? Every morning (or afternoon) he mounted his bicycle with his trusty his canvass shoulder bag and hand delivered the daily newspaper to dozens, even of hundreds of households. Personalized, customized delivery to meet the needs of the clients. That used to be the way content was delivered. But make no mistake […]
Read more“The Best Personalized Newspaper in the World”
March 8, 2013 3 Comments
That’s a quote by Facebook CEO Mark Zuckerberg describing Facebook’s newly redesigned News Feed. Amazing, isn’t it? Facebook wants to be a newspaper while its busy putting real newspapers out of business. Oh, the irony. Facebook’s business model is about selling ads around content. But Facebook doesn’t create any content. It’s users do by uploading […]
Read moreWhy a “Like” Doesn’t Matter Except When It Does
February 27, 2013 0 Comments
Too many brands troll for likes. And that’s because the people who manage the Facebook pages – be they internal or external – are often measured by the number of “likes” the content generates. And that’s why brands often post compelling content like this (actual posts – names withheld to protect the guilty): Remember having […]
Read moreWhy Tech Companies Love Patents & Hate Copyrights
February 19, 2013 3 Comments
Technology companies adore patents. They gobble them up like Pac-Man snacking on digital pellets. And they use the patents like clubs to bludgeon everyone and anyone who dares “to violate” them. Patent battles are making headlines everywhere. As a recent Boston Globe article noted: “Patents have become a costly and controversial part of the business […]
Read moreCommunity Management Isn’t Content Creation
February 11, 2013 21 Comments
Here’s the job of a community manager: Managing social media assets Monitoring conversations/posts/tweets Engaging with the community Providing a voice/face/contact for the community Providing expertise and counsel about utilizing social/digital channels Here’s what the job of a community manager shouldn’t be: Primary content creator Yet many brands have their community managers providing most – if […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
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