Recently my team helped launch a consumer brand’s Facebook page. We did it in conjunction with a new product announcement and a partnership with a major brand that already had several hundred thousand fans on their Facebook page. Everything went terrific. But within two hours we got our first negative post on Facebook. It was [...]
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Tag Archives: Commenting
Much Ado about Commenting
February 10, 2010
4 Comments
Commenting or the ability to have readers expressing their reactions to blog posts and news articles is a cornerstone of social media. It is this interaction and engagement with fans, followers, readers, constituents (or whatever else you want to call them) that makes social media so different from traditional one-way communications. The concept is simple: [...]
Read moreMerry Christmas, Goodwill
December 18, 2009
182 Comments
UPDATE 12-26-09: Thanks to everyone who took the time to post a comment about giving. There were so many powerful and personal moments recorded that it made such wonderful reading. If I’m ever feeling glum, I’ll know where to go to cheer myself up – this post and your comments. So thanks again. I didn’t [...]
Read more7 Reasons Why People Comment on Blogs
October 13, 2009
8 Comments
Why do people comment on blogs? And why do bloggers let them? This question takes on larger proportions in light of Google’s Sidewiki equipping every web page with a comment feature. Now not only bloggers will have to deal with commenters, but every person, company and organization with a web site. Chris Garret has a [...]
Read more8 Reasons Google Sidewiki Will Keep Marketers up at Night
September 30, 2009
4 Comments
The business reaction to Google’s Sidewiki has been surprisingly muted. Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in the traditional press about a tool that has enormous ramifications on any company with a web site. Sidewiki was launched by Google on September [...]
Read moreReady or Not? Google Pushes Social Media
September 25, 2009
13 Comments
Participation may no longer be optional. Because – ready or not – here comes Google Sidewiki. Here’s how PC World describes it: “Google has launched a new feature in its Toolbar product that opens up a browser sidebar in Firefox and Internet Explorer to let people post and read comments about Web pages they visit. [...]
Read moreThe Power of Voice
August 14, 2009
0 Comments
When did we all get so angry? When did we stop actually listening and begin waiting for our turn to talk – or in the case lately – waiting for the green light to start screaming? Maybe author David Denby is right and we’ve turning into a nation of snarks. As columnist Maureen Dowd noted [...]
Read moreWhy Newspapers Get Commenting Wrong
July 16, 2009
5 Comments
Why do newspapers continue to shoot themselves in the foot (in this case it might be a head shot) when it comes to the Social Web? Case in point: An op-ed in the Boston Globe yesterday by Douglas Bailey, a former reporter and media consultant. Bailey wrote a scathing and surprisingly vague column about newspapers [...]
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HighTalk Readers Engage:
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
Does Commenting Add Any Value?
Do you read comments? For me the answer is: It depends. I often read the comments on my favorite blogs. The comments on blogs generally add value. Often there are debates breaking out around the issues the blogger has explored in his/her post. I like reading how people are reacting to the content and the [...]
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