It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – […]
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Tag Archives: Chris Perry
The Demise of Nice
June 21, 2011 
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Corporations more concerned with profits than employees. Sports teams that want to win even if it means cheating. Popular culture filled with braggadocio. Self-centered co-workers. Snarky comments permeating blog posts and tweets. What happened to being nice? Incivility seems to be permeating all aspects of our society, according to a new survey by Weber Shandwick. […]
Read moreMeasuring Social Media
September 2, 2009 1 Comment
The answer to the question: “How do I measure social media?” is complicated. Because the answer is: “You can’t, but you can.” The question is really two questions. You can easily measure social media – because everything about it can be measured. In fact, it is easier to measure social media than it is to […]
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