A couple of weeks ago, blogger Chris Brogan asked: “Are we addicted?” He wasn’t talking about narcotics, coffee, cigarettes or Twilight merchandise. He meant the Internet. Let’s ignore for the moment that the question was posed by a man who seemingly lives on the web 24/7 (and some would argue is made of pixels rather than [...]
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Tag Archives: Chris Brogan
Quality Matters in Social Media
July 1, 2010
11 Comments
A while back, I interviewed for a job as a Director of Social Media for a Boston-based consumer brand. In my meeting with the CEO, he said (I’m paraphrasing despite the quotation marks): “I don’t want to wait for quality. Quality comes second to speed. Let’s get it done and get it out there. We [...]
Read moreGet Ready for the “Unfriend” Explosion
December 16, 2009
2 Comments
You can’t follow everybody. And less really may be more. Those are two lessons many social media pundits are learning as we stumble to the end of this rocky 2009. The rest of us will probably catch-up in 2010 when we realize that enormous, cumbersome loads of followers on social networks – particularly Twitter – [...]
Read moreDo Corporate-Sponsored News Blogs Work? A Look at ThreatPost and Building43
November 3, 2009
6 Comments
Yes, we can argue that most newspapers, magazines and TV news programs are owned by mega-corporations these days. But those news organizations are run separately and have business models based on providing objective news reporting. What I’m talking about are blogs launched by “non-media” companies to provide coverage of specific verticals as part of a [...]
Read moreFTC Cracks Down on Bloggers
October 5, 2009
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In a shot that will boom through the blogosphere, the Federal Trade Commission today released updated disclosure guidelines for bloggers (and micro-bloggers). This is the first time the guidelines have been updated since 1980 – nearly three decades. The bottomline? Bloggers who are paid for product reviews or endorsements must disclose their relationship with the [...]
Read moreFear Factor
September 15, 2009
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“(The) only thing we have to fear is fear itself” – Franklin D. Roosevelt Corporations are still afraid of social media. Most of them won’t admit it, so they start talking about the cost benefit analysis, metrics and measurement and value propositions. While measurement and benefits are important – they should not be the overriding [...]
Read moreWill Blog for Food
September 10, 2009
3 Comments
There has been endless debate in social networking circles about blogging for money. One of the latest posts on the topic was at Mark W. Schaefer’s blog Grow called “The Monetization of Chris Brogan.” For those who don’t know of him, Chris Brogan is a social media consultant and blogger at ChrisBrogan.com – one of [...]
Read more4 Bad Things About Social Media
April 15, 2009
22 Comments
Social media – from Amazon.com to Twitter – is transforming the way we work, live and play. The advantages of instant and personal communications are growing – not only for personal development and networking, but the business benefits of one-on-one communications for marketing, promotions, customer service and idea generation are staggering. But its not all [...]
Read moreBoston Globe Rescue Plan
April 6, 2009
3 Comments
This morning, when I dug my Boston Globe out of the shrubs, I was expecting additional details on the New York Times Co. threat to close down the newspaper in 30 days if it didn’t receive $20 million in concessions from the company’s 13 unions (as reported on Saturday). But there wasn’t a stitch of [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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