The answer is no, absolutely not. But I’ll get back to that in a moment. The blogging is dead meme has been around for a few years (I first read about blogging’s demise at ReadWriteWeb in 2007). So it isn’t a surprise that the New York Times recently tackled the issue and declared: “Blogs were [...]
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Tag Archives: BusinessWeek
The Case for Brand Storytelling
November 2, 2010
7 Comments
Call it what you want – brand journalism, transmedia storytelling or brand storytelling – but the concept is simple (and powerful): Brands should tell their own stories in multimedia formats and share them online via interactive social networks. Here’s why. Your Customers – Online Consumers are using the internet as their preferred medium for finding [...]
Read moreIs Bloomberg the Future of Journalism?
April 28, 2010
3 Comments
The New York Times recently reported on the uncomfortable fit between Bloomberg News and its new print magazine purchase: BusinessWeek. You may recall that Bloomberg bought BusinessWeek back in October for the price of a New York City condo ($5 million). The Times calls it an “uneasy” marriage. But I sense they’re just being polite. [...]
Read moreTraditional Media is Social Media
January 20, 2010
2 Comments
The idea that there’s traditional media and social media and that a gigantic wall not unlike the Great Wall of China divides them is one of the most persistent myths in communications and marketing. It is, of course, completely untrue. This may have been the case back in 2005, but it isn’t the case in [...]
Read moreThe Great Media Collapse of 2009: Part 2
November 20, 2009
4 Comments
Back in March I predicted 2009 to be the year of the Great Media Collapse. That the powerful forces of the global economic meltdown, plummeting advertising costs, and the shift of readers from print to the web would force seismic changes on traditional media. It’s been even worse than I thought. Are we sure it [...]
Read moreUgly Week for Print Media
October 30, 2009
3 Comments
It was a terrible week for the mainstream media in a year that I’ve called the Great Media Collapse of 2009. The struggling economy, plummeting ad sales, and the proliferation of content on the web as been a 1-2-3 punch that the traditional press has been unable to withstand. But the news this week seemed [...]
Read moreDo Blogs Naturally Run Out of Gas?
October 21, 2009
2 Comments
The New York Times has been publishing since 1851 – nine years before the start of the Civil War. The Boston Globe has been cranking out newspapers since 1872 – seven years before the invention of the cash register. And BusinessWeek began publishing when Herbert Hoover was president. Blogs have been around since 1996 (the [...]
Read moreBusinessWeek Sells for Less Than a 4-bedroom Condo in Manhattan
October 14, 2009
1 Comment
Another sign in of the Great Media Collapse of 2009: BusinessWeek apparently sold to Bloomberg for $5 million yesterday. That’s right. Bloomberg purchased the staid, 80-year-old business magazine for less than the cost of a four bedroom condo on the Upper East Side of Manhattan. Here’s the Wall Street Journal: “The purchase price wasn’t disclosed, [...]
Read moreAP vs. Google
April 8, 2009
0 Comments
Old media vs. New media. Ink-stained wretches vs. Internet hipsters. This is an ugly showdown that has been brewing for years. The Associated Press and other content creators (mostly newspapers) are angry about aggregation engines like Google and Yahoo cashing in on content they haven’t created (basically selling ads to other people’s content). They are [...]
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