On the surface it seems strange to follow a business on a social network. Social networks encourage one-to-one communications and engagement. They are personal. How is it remotely possible to connect “personally” with a brand online? It isn’t – at least in the aggregate. But the definition of a social network as a “one-to-one” communications [...]
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Tag Archives: Businesses
No Screaming Allowed: Social Media & A Crisis
January 15, 2010
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When a social media crisis strikes a company – it can feel like the sky just fell on your head. And not a sunny, cloudless sky, but one of those overcast, gray skies that look as heavy as lead. Suddenly, there’s an explosion of blog posts, comments, tweets, YouTube traffic, etc. and it’s all being [...]
Read more6 Ways to Optimize Your Email Signature
November 19, 2009
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(Today’s post was guest written by Cody Barbierri, my colleague at Weber Shandwick. Cody is Weber Cambridge’s new and talented social and digital media specialist. Cody and I will be working together to help clients make sense of how to integrate social and digital media into their communications and marketing. You can follow Cody on [...]
Read moreThe Fortune 100 Doesn’t Get Twitter
November 17, 2009
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Do the Fortune 100 need a Twittervention? The answer is a responding yes, according to a study released today (PDF) by Weber Shandwick. (As most of you already know, I work for Weber Shandwick.) The study showed that 73 percent of the Fortune 100 have a registered Twitter handle (having snapped up a total of [...]
Read moreDon’t Let Sloppy Social Media Practices Damage Your Brand
October 28, 2009
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So train your employees. The only way your company is going to get a handle on how to integrate social media into marketing and communications is to teach your employees how to do it. That means training. It means education. It means setting up guidelines and policies. But it also means creating an environment where [...]
Read moreFacebook Ate My Brand
September 22, 2009
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Should businesses use Facebook? The answer isn’t as black and white as one would think. My answer is yes, but with the caveat that no business should be where there customers aren’t. So if your customers aren’t on Facebook then you should probably consider another channel to connect with them. However, with more than 300 [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
8 Reasons Google Sidewiki Will Keep Marketers up at Night
The business reaction to Google’s Sidewiki has been surprisingly muted. Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in the traditional press about a tool that has enormous ramifications on any company with a web site. Sidewiki was launched by Google on September [...]
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