Here’s the harsh reality: Social media is hard work. It can be tedious, time-consuming and a grind. It can also be expensive. Yet one of the most persistent myths about social media among brands is that it is free, easy and can be done part-time. Trust me. It doesn’t work that way. As a result [...]
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Tag Archives: Business
The Failure of Corporate Technology
September 1, 2011
3 Comments
I can’t send one of my clients large files via YouSendIt, a free online file sharing service. Why? Her company blocks it. So when we share videos with this client we have to burn the videos onto a DVD and mail them to her. Even with fastest delivery times, it can take up to 24-hours [...]
Read moreLess Phone, More Quiet
August 23, 2011
2 Comments
Yesterday, sitting on my front stoop, enjoying the fade of the day, a jogger ran by. I heard him coming before I actually saw him because he was jabbering on his mobile phone. Headset on, huffing and puffing, engaged in a long and detailed conversation. He gestured to me with a head nod without breaking [...]
Read moreSocial Media is a Group Effort
August 22, 2011
2 Comments
One person should not own a brand’s social media presence. Yet, amazingly, this is often the case at many brands, including huge global corporations. Giving the keys to the social kingdom to one single person is – to put it bluntly – crazy. Would any brand give the authority to write and publish press releases [...]
Read moreBrands Should Not Pay Bloggers
July 21, 2011
8 Comments
If bloggers want to make money with their blogs they should sell advertising – or charge readers for their content. But they should not expect brands to pay them for writing or producing content. This is an issue that has been around for years – and it never seems to go away. Yet it’s my [...]
Read moreWhy Google+ is a Boon for Facebook
July 15, 2011
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Pepsi vs. Coke. GM vs. Ford. McDonald’s vs. Burger King. Monopolies are never good for consumers (think of the calls you’ve made to your cable company that went unanswered – until competition was introduced). On the other hand, competition fosters innovation and keeps companies sharp. No company sleeps on its laurels when a competitor is [...]
Read moreOne in Three Internet Users is on Facebook
June 13, 2011
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Facebook has become so big and powerful that communicators and marketers should consider it as another category outside of the web. In other words, brands need an online strategy – and a Facebook strategy. Here’s why. The population of the world is projected to be about 6.9 billion people at the end of 2011. Just [...]
Read moreSocial Media Myth Busting: Engagement
May 23, 2011
4 Comments
First, I’d like to come clean. Guilty as charged! I speak the word “engagement” ad nauseam. It’s one of those words I’m required to use as a social media consultant (Rule #34 in the Social Media Bible we all get from Mark Zuckerberg at Facebook). I’m talking about big “E” engagement – the idea of [...]
Read moreAttack of the Killer PDAs
April 12, 2011
2 Comments
Lunch with an industry colleague this week. Grilled cheese and fries and a Cobb salad. After ordering our meals, we sat back to chat. We had a lively conversation about PR, media and social media. At the end of nearly an hour, as we were wrapping up, my colleague said to me ( and I’m [...]
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Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
5 Ways Brands Can Deal with Negative Facebook Posts
Recently my team helped launch a consumer brand’s Facebook page. We did it in conjunction with a new product announcement and a partnership with a major brand that already had several hundred thousand fans on their Facebook page. Everything went terrific. But within two hours we got our first negative post on Facebook. It was [...]
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