One aspect of social media I dislike immensely is the sense of magical thinking hovers about it. Some of the medium’s most rabid advocates possess a spooky evangelical zeal about digital communications. At times it can feel like snake-oil salesmen who promise miraculous cures. That’s why it’s not usual to find bold proclamations that social [...]
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Tag Archives: Business
The Tip of the Social Media Iceberg
May 1, 2012
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A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is [...]
Read moreHow to Proliferate Content
April 26, 2012
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So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy [...]
Read more10 Tips For Creating a Twitter Account You Can Use Professionally
April 16, 2012
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Social media is a slippery slope when it comes to maintaining personal and professional profiles. It is becoming more difficult to maintain an equal, but separate relationship. This is true specifically on Twitter. More often than not professional people are required to use their personal Twitter accounts in the course of their careers: to interact [...]
Read moreSocial Media is a Requirement
March 22, 2012
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Overheard at the gym. SCENE: A middle-aged man talking to a woman about a recent job interview. GUY: He asked me if I had a Facebook page. WOMAN: Do you? GUY: No, of course not. Who has a Facebook page? I mean besides kids? ———————— I’m going to hazard a wild guess that our [...]
Read more2012 Will be the Year of Social Catch-Up
January 3, 2012
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Social media moves like the Flash. Zip! Bang! Boom! It’s fast – really fast. Stop paying attention for a couple of days and you feel like you’ve missed an entire movement. There’s always innovation – new technology, cool sharing tools, new ways to monitor and manage. Heck, there are new platforms and applications seemingly dropping [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreHere’s Your 1-2 Content Plan
September 22, 2011
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Here’s your content plan: 1. Figure out what you’re going to say. 2. Then say it. I know that sounds flip, but it really isn’t. This two-step plan is actually more difficult that it seems. But if you’re a brand – whether a global corporation or a small business – you should be creating content [...]
Read more Is Extreme Economics Infecting Social Media?
September 21, 2011
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In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with [...]
Read moreIt’s Not About Social Networks
September 14, 2011
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At a recent client meeting Google+ came up in conversation. The client asked: “Do we need a strategy for Google+ yet?” I started to answer, but then I stopped myself. “No,” I finally said. “You don’t. You don’t need specific strategies for social networks. They are channels and at the end of the day channels [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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