Bizarre stuff happens on Facebook. And mostly it’s because people forget that nothing is private on Facebook. The latest case of what can only to called “Facebook weird” happened this week on the Pigalle restaurant Facebook page. An unhappy diner posted a complaint on the page (which has since been removed). She described her Thanksgiving […]
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Tag Archives: Brands
Is Facebook Dead as a Marketing Channel?
November 26, 2012 
3 Comments
Of course not. Let’s not get crazy here. But believe it or not there seems to be a mounting number of alarmist obituaries about Facebook’s effectiveness as a marketing platform. If there were any truth to this speculation then we might as well ring the death knell for the Internet as a marketing platform was […]
Read more3 Reasons Why Going Live Adds Sizzle & Excitement
November 7, 2012 0 Comments
Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions. Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]
Read moreHere Comes Brandtainment
September 25, 2012 1 Comment
One of the reasons why social media exploded was the concept of brands having direct communications with their customers. Especially around news. In the old days, brands wrote press releases, posted them on distribution wires, and then pitched the media in hopes they would write news articles. Social media flipped that model on its head. […]
Read moreSocial Media = Closed Networks
August 9, 2012 4 Comments
By now every has likely heard about Twitter suspending the account of journalist Guy Adams of The Independent for the crime of rankling NBC’s collective ego by disparaging the network’s Olympic coverage. Adams tweeted out the corporate email address of a NBC executive as part of his ongoing complaints about the coverage. Twitter flagged the […]
Read moreLIVE on Social Media
May 31, 2012 0 Comments
Forget real-time social media. Instead think about “live” broadcasting. Or in industry parlance: live streaming. A well-produced “live” show can bring events, product launches, and news announcement to new heights of audience participation and engagement. Let me give you an example. Recently, I was involved in a news announcement for a new non-profit organization in […]
Read moreThe Future of TV is Social
May 7, 2012 0 Comments
Let this statistic sink in for a moment: 86 percent of smart phone owners are using their phones while watching television. You would think this concept would scare the heck out of TV networks. After all, when viewers are dividing their attention between your show and another screen you are losing mind share. Your content […]
Read moreHow to Proliferate Content
April 26, 2012 0 Comments
So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy […]
Read moreHas the Timeline Improved Facebook for Brands?
March 5, 2012 1 Comment
It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – […]
Read moreBlank Canvas
February 16, 2012 0 Comments
That is exactly what social media is. A blank canvas. An empty page. There is no content on Facebook, Twitter, YouTube or any other social network without content creators. People, brands, artists, writers and news organizations populate social networks with content and bring the value to it. Social media companies are just platforms. They are […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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