Tag Archives: Brands

Fear of Storytelling & Other Tales of Brand Failure

The Internet is killing Advertising.  Or at least what we would consider traditional advertising. Fewer people believe the claims.  More people tune it out.  Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There’s no place to hide. So claiming […]

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The Great Media Collapse Has Been Epic

The business of journalism and news reporting isn’t much of a business anymore.  The damage – like a super hurricane battering a low-lying coastal village – has been epic. The collapse, which started in earnest in 2009, has continued unabated since.  By the end of this decade we’ll be lucky if any of the huts […]

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Getting to Sharing Bliss

Three questions for you: Do you search the Internet less than you used to? When you use a search engine do you already know where you want to go? When is the last time you “surfed the ‘Net?” If you are like most people you probably answered this way: Yes Yes I can’t remember that […]

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Social Advertising Isn’t Really Advertising

That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers.  They think it is advertising. But it really isn’t. First, social advertising should promote social content.  Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels.  Brands […]

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3 Content Creation Resolutions for 2013

First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance.  As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting.  It’s fast, interesting and […]

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Why Brands Should Resist Participating in National Tragedies

Every weekday a popular retailer sends out an 11 a.m. daily deal email to subscribers.  Yesterday there was no daily deal. Just a branded message to its subscribers, which said: “For the lives lost at Sandy Hook.  We grieve.  We remember.  We honor.” Then the brand listed all of the first names of the children killed […]

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Pitching Social Content

In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t.  In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]

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File Under: Facebook Weird

Bizarre stuff happens on Facebook. And mostly it’s because people forget that nothing is private on Facebook.  The latest case of what can only to called “Facebook weird” happened this week on the Pigalle restaurant Facebook page. An unhappy diner posted a complaint on the page (which has since been removed).  She described her Thanksgiving […]

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Is Facebook Dead as a Marketing Channel?

Of course not.  Let’s not get crazy here. But believe it or not there seems to be a mounting number of alarmist obituaries about Facebook’s effectiveness as a marketing platform.  If there were any truth to this speculation then we might as well ring the death knell for the Internet as a marketing platform was […]

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3 Reasons Why Going Live Adds Sizzle & Excitement

Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions.  Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]

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