Tag Archives: Brands

3 Reasons Why Facebook Communities Are Dead

When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]

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Why Brands Are Starting to Hate Facebook

Yes, I get it. Facebook is HUGE. It’s THE social network. Nothing else comes close. Yet it seems like they are clueless when it comes to working with brands. With understanding how marketing actually works within large enterprises (the tension for example between communications/PR and advertising). Facebook also seems perplexed about what marketers really want to be able […]

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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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Stop Trying to Beat Wikipedia

Because you can’t. It seems like every few weeks I get an inquiry about Wikipedia from a client. Usually they are upset about their entry. Most of the time they want to delete negative portions of the entry and infuse it with their marketing messages. My response is always the same. Leave it alone. In […]

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3 Reasons Why Social Media is Dangerous

Lots of brands are afraid of social media. That’s why they do it poorly, or why they don’t do it at all. Unfortunately, ignoring a communications trend is not a recipe for success – especially when the trend turns into an actual best practice. So if you’re a brand and you aren’t doing social media? […]

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Begging is not a Distribution Strategy

The old method of getting your corporate “news” distributed: Paying a wire service to distribute your news release Begging news reporters to turn your press release into a news article Okay, maybe begging is a bit of stretch. Public relations consultants don’t necessarily beg. They have other tools to call upon in placing “news” at […]

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6 Seconds vs. 6 Hours

Here’s a question I get all the time: What’s the best length for a YouTube video? First, here is a collection of advice from around the Web: One minute to a minute and a half – Jody Underhill, Upside Down Iceberg Three minutes to three minutes and a half  – Clinton Stark, Stark Insider Aim […]

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Platforms Don’t Really Matter

Is Instagram going to kill Vine? Is Twitter catching up to Facebook? Is Facebook blowing it? At the end of the day, it doesn’t really matter. As a brand, you shouldn’t get obsessed about one social platform over another. What you should care about is telling stories. Publishing them on the channels you’re using and […]

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The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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4 Myths of Social Media Authenticity

One of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on […]

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