The Internet is killing Advertising. Or at least what we would consider traditional advertising. Fewer people believe the claims. More people tune it out. Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There’s no place to hide. So claiming […]
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Tag Archives: Brand Storytelling
Why a “Like” Doesn’t Matter Except When It Does
February 27, 2013 
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Too many brands troll for likes. And that’s because the people who manage the Facebook pages – be they internal or external – are often measured by the number of “likes” the content generates. And that’s why brands often post compelling content like this (actual posts – names withheld to protect the guilty): Remember having […]
Read more3 Content Creation Resolutions for 2013
January 2, 2013 4 Comments
First, let me share one overriding resolution we should all have for 2013. Have more fun. Social media isn’t international espionage, heart surgery or driving an ambulance. As the Joker wistfully snarled at Batman in the movie The Dark Knight, “Why so serious?” Try to remember that social media is exciting. It’s fast, interesting and […]
Read more3 Reasons Why Going Live Adds Sizzle & Excitement
November 7, 2012 0 Comments
Social media was made for live programming. The platforms – from Facebook and Twitter to Instagram and YouTube – were built for real-time interactions. Videos, photographs and status updates can be published almost the instant they are created. So why have so many brands have become addicted to social media editorial calendars that put a […]
Read moreHere’s Your 1-2 Content Plan
September 22, 2011 0 Comments
Here’s your content plan: 1. Figure out what you’re going to say. 2. Then say it. I know that sounds flip, but it really isn’t. This two-step plan is actually more difficult that it seems. But if you’re a brand – whether a global corporation or a small business – you should be creating content […]
Read moreThe Case for Brand Storytelling
November 2, 2010 7 Comments
Call it what you want – brand journalism, transmedia storytelling or brand storytelling – but the concept is simple (and powerful): Brands should tell their own stories in multimedia formats and share them online via interactive social networks. Here’s why. Your Customers – Online Consumers are using the internet as their preferred medium for finding […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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