No one talks much about corporate blogging anymore. Blogging is the overlooked social media channel – at least among corporations. Only 79 companies in the Fortune 500 regularly blog as of December, 2009, according to Fortune 500 Business Blogging Wiki. That’s less than 16 percent of the world’s largest companies. Compare that to Twitter. According [...]
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Tag Archives: Blogging
The PR Consquences of Profanity
May 27, 2010
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I wrote about the profanity-laced exchange between tech blogger Mike Arrington and Yahoo CEO Carol Bartz earlier this week. My post focused on the proliferation of profanity on the internet and on social networks. My colleague Dave Reddy, senior vice president and media director at Weber Shandwick, has an excellent perspective on the issue from [...]
Read moreIs Bloomberg the Future of Journalism?
April 28, 2010
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The New York Times recently reported on the uncomfortable fit between Bloomberg News and its new print magazine purchase: BusinessWeek. You may recall that Bloomberg bought BusinessWeek back in October for the price of a New York City condo ($5 million). The Times calls it an “uneasy” marriage. But I sense they’re just being polite. [...]
Read moreWriting is a Slippery Art: 5 Must-Have Writing Books
March 11, 2010
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This quote from Cyril Connolly, a British literary critic and writer, could be the blogger manifesto (even though Connolly died in 1974): “Better to write for yourself and have no public, than to write for the public and have no self.” Ahem brother! Heck, some days my audience is so small that I need a [...]
Read moreHow Reliable is Free Online Content?
March 2, 2010
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Is paid content more valuable – and more reliable – than free content? This is an important question in light of Pew Research’s recent survey that most Americans now get their news online. There’s no doubt that there is plenty of free material available on the Internet that is reliable. Newspapers, including the New York [...]
Read moreSix Ways Blogging Changes Behavior
February 2, 2010
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As a long-time blogger (has it really been four years?) there are amazing and strange ways that the medium changes your behavior. Below are six ways in which I’ve observed that blogging can change behavior – both good and bad. The World is a Blog Post Bloggers begin to experience everything around them as potential [...]
Read moreLet’s Replace Press Releases with Blog Posts
January 14, 2010
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Give Andrew Fowler at Newsvetter credit. Apparently, without the aid of an adrenaline shot, Fowler read through every single press release from the recent Consumer Electronics Show (CES) in Las Vegas. Why? He wanted to find an example of an original, creative press release. He failed. “For a conference that showcases some of the most [...]
Read moreBlogging & Thought Leadership
January 7, 2010
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Consider this simple equation: Blogging + Good Content = Thought Leadership Ask yourself this question. Is it possible today to be a thought leader in any space without a blog? I’d argue that it’s possible, but much more difficult. Blogging has become an essential platform to spread new ideas and to capture a leadership position [...]
Read moreGoodbye, 2000s
January 4, 2010
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I have a job that didn’t exist in 2000. I help clients to communicate and market on Internet platforms that weren’t invented 2000 (who could have really imagined the impact of Twitter in 2000?). The decade we’re about to leave behind (has it been that long already?) won’t go down in history has a very [...]
Read moreWill Blogging Explode in 2010?
December 7, 2009
14 Comments
This might seem like a silly question given that Technorati says there have been more than 140 million blogs created in the last 10 years. Now most of these are now defunct, but there are still more than 1.5 million blogs that post at least once a week. So granted – blogging has already exploded. [...]
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