Every blogger – at some point – is guilty of bad blogging. Blogging is fast – Internet fast. And that means making mistakes. It means errors in judgement. It means writing and publishing on a whim. It means writing without an editor (or a proofreader). In means writing without a net. And that’s dangerous. Not [...]
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Is Extreme Economics Infecting Social Media?
In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with [...]
Read moreNewspapers Should Replace Reporting with Journalism
Reporting isn’t journalism. This is a distinction that few people understand, including many in the news business. And an inability to distinguish between the two is one reason why newspapers and other traditional media outlets continue to lose paying customers to the Web. We no longer need traditional media and professional reporters to inform us [...]
Read moreBrands Should Not Pay Bloggers
If bloggers want to make money with their blogs they should sell advertising – or charge readers for their content. But they should not expect brands to pay them for writing or producing content. This is an issue that has been around for years – and it never seems to go away. Yet it’s my [...]
Read moreDon’t Forget Blogging – Even Though Everyone Else Seems to Have
At times blogging seems so… yesterday (Not unlike those photographs of your high school prom when you were wearing a baby-blue tuxedo, a navy-blue cumber bun and a bow-tie the size of an airplane propeller). Wasn’t it yesterday that Technorati was tracking more than 133 million blogs – with thousands literally being created daily? Now [...]
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Has Blogging Entered its Twilight?
The answer is no, absolutely not. But I’ll get back to that in a moment. The blogging is dead meme has been around for a few years (I first read about blogging’s demise at ReadWriteWeb in 2007). So it isn’t a surprise that the New York Times recently tackled the issue and declared: “Blogs were [...]
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Blogging is Now Part of Journalism
The news this morning that the Huffington Post has been sold to AOL for $315 million begs the question: Is there any difference between a news blog and an online news publication? I’d argue that few people can tell the difference anymore. In fact, the term “blog” may have run its course (with the exception [...]
Read moreWhy Blogging Needs to be a Habit
I have a confession. When I advise clients on content creation for social media channels, including blogs, I’m adamant about keeping editorial calendars. When you plan ahead, when you put processes in place, your content creation becomes routine. That’s how newspapers are able to put out brand-new editions each and every day. They have a [...]
Read moreRules for Social Connecting
I’m constantly amazed by the number of LinkedIn connection requests that I receive – from people I’ve never met. But I shouldn’t be. People have different criteria for connecting on social media channels. For me, LinkedIn is a place to connect with people – mostly colleagues and business partners – that I’ve done business with. [...]
Read moreUsing Social Media for Media Relations
The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and [...]
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April 30, 2012


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