One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole [...]
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Tag Archives: Advertising
Who Owns & Controls a Brand’s Social Media?
March 11, 2011
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The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. [...]
Read moreThere is no Authenticity Online
May 4, 2010
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My daughters were having a dance party (don’t ask!) the other afternoon. My wife was describing the scene to me over dinner when I asked: “Did you get it on video?” She shook her head and replied, “If I had picked up the video camera, it would have changed everything.” What my wife meant was [...]
Read moreThis Tweet Brought to You By…
April 19, 2010
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PR vs. Advertising The two disciplines have had an uneasy alliance for the last few years because of social media. On the agency side, advertising and PR companies want to own the social space. Both see social media as a natural extensions of what they already do: Advertisers see social media as an additional channel [...]
Read moreWill Blog for Food
September 10, 2009
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There has been endless debate in social networking circles about blogging for money. One of the latest posts on the topic was at Mark W. Schaefer’s blog Grow called “The Monetization of Chris Brogan.” For those who don’t know of him, Chris Brogan is a social media consultant and blogger at ChrisBrogan.com – one of [...]
Read moreMeasuring Social Media
September 2, 2009
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The answer to the question: “How do I measure social media?” is complicated. Because the answer is: “You can’t, but you can.” The question is really two questions. You can easily measure social media – because everything about it can be measured. In fact, it is easier to measure social media than it is to [...]
Read moreAre Newspapers on the Verge of an Advertising Exodus?
July 21, 2009
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I just finished reviewing a presentation by Morgan Stanley called Tech Trends in 2009. Fascinating report released in the spring on how technology is changing the economy. I was surprised that the report didn’t get more coverage as it was compiled by the smart folks who produced the “Did You Know?” video that was a [...]
Read moreWhat Bucket Should Social Media Fall Into?
July 16, 2009
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David Meerman Scott, author of “New Rules for Marketing & PR” (you’ve read it, right?) has a post at his blog Web Ink Now about the turf war raging on social media between Ad Agencies and PR Agencies. Per usual, David makes some insightful observations and there’s a lot of excellent comments on the topic. [...]
Read moreThe 5 Biggest Social Media Obstacles
June 11, 2009
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It’s hot! It’s all the rage! Everyone is doing it! The pressure for companies to dive into social media is at a fever pitch. Every company today is talking about social media and how to integrate it into existing marketing and communication programs. It’s the one area of communications that companies aren’t slashing in this [...]
Read moreMainstream Media Kicks Craigslist While Its Down
April 27, 2009
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There is nothing the mainstream media likes better than a juicy slab of bad news for a new media company. Case in point: Craigslist. You can feel the smug arrogance raditating from newsrooms across the country. The last couple of weeks have been cruel to the online classified site. Craigslist is under fire after a [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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