Gmail reads my emails. … so they can serve me targeted ads. Amazon analyzes my book buying habits. …to serve me up ads via recommendations. Facebook studies my posting habits and likes. …to sell my profile to advertisers so they can target me with ads. Google collects and analyzes my search habits. …to serve me […]
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Tag Archives: Advertising
What the Heck is Content Marketing?
April 2, 2013 
5 Comments
Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines […]
Read moreFear of Storytelling & Other Tales of Brand Failure
March 27, 2013 2 Comments
The Internet is killing Advertising. Or at least what we would consider traditional advertising. Fewer people believe the claims. More people tune it out. Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There’s no place to hide. So claiming […]
Read moreThe Eyes of Lots & Lots of Strangers
March 25, 2013 3 Comments
They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind. These are just some of the many companies pilfering your data online. They are watching and recording your every click and then selling it to corporations, governments and private […]
Read moreUse Social Advertising for Rocket Fuel
February 7, 2013 5 Comments
There’s this boat. And ad agencies keep missing it. They step right off the dock and – SPLASH – end up in the drink covered in seaweed. The boat isn’t a big one yet (that’s one of the problems). It’s called Social Advertising. But, believe it or not, advertising agencies don’t really get social advertising. […]
Read moreSocial Advertising Isn’t Really Advertising
January 14, 2013 6 Comments
That’s why they should consider changing the name. Because the name “Social Advertising” throws off too many marketers and advertisers. They think it is advertising. But it really isn’t. First, social advertising should promote social content. Putting banner ads in people’s Twitter and Facebook streams isn’t the way to engage them on social channels. Brands […]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012 4 Comments
One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole […]
Read more Who Owns & Controls a Brand’s Social Media?
March 11, 2011 0 Comments
The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. […]
Read moreThere is no Authenticity Online
May 4, 2010 6 Comments
My daughters were having a dance party (don’t ask!) the other afternoon. My wife was describing the scene to me over dinner when I asked: “Did you get it on video?” She shook her head and replied, “If I had picked up the video camera, it would have changed everything.” What my wife meant was […]
Read moreThis Tweet Brought to You By…
April 19, 2010 0 Comments
PR vs. Advertising The two disciplines have had an uneasy alliance for the last few years because of social media. On the agency side, advertising and PR companies want to own the social space. Both see social media as a natural extensions of what they already do: Advertisers see social media as an additional channel […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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