I had the pleasure of working with Dave Yewman “back in the day.” Of course, he’d probably like to take a two-by-four to my skull for writing down such a tired cliche. Dave’s a rarity in the PR world – he’s blunt, he’s direct, and he’s honest. Great combinations in a sector filled with shady [...]
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My Favorite Things: Vivid Writing in Action
February 6, 2009
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My daughters have a new favorite song at bedtime: “My Favorite Things.” The song, of course, is by Rodgers and Hammerstein and was featured in “The Sound of Music” (1965). One of the striking features of “My Favorite Things” is the vivid images conjured by the lyrics. The song is a perfect example of how [...]
Read moreThe Real Trouble with Press Releases
January 22, 2009
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The debate on press releases in the last few years has centered on whether companies should issue them or use the rather poorly named “Social Media Release” instead. Let’s ignore that debate for the moment and focus on the real problem with press releases. They are terribly written. Press releases have become unreadable strings of [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
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