I have a job that didn’t exist in 2000. I help clients to communicate and market on Internet platforms that weren’t invented 2000 (who could have really imagined the impact of Twitter in 2000?). The decade we’re about to leave behind (has it been that long already?) won’t go down in history has a very [...]
Read more
Archive | Web 2.0 RSS feed for this section
Google Dashboard – Inside Your Mind
November 13, 2009
2 Comments
Google already knows I’m going to write this post. After all, they know everything else about me. And you. This week Google rolled out Dashboard – a feature that allows Google users to review all of their web, image, video, and news searches, all of the email they sent (if they use Gmail), all of [...]
Read moreThe Web Isn’t an Expert
November 10, 2009
0 Comments
I had minor knee surgery last week to repair a running injury. As I lay in bed with my leg elevated, the pain got to the point where I wanted to take some of the pain medication subscribed by the surgeon. However, my wife informed me that I had already taken ibuprofen and I couldn’t [...]
Read moreGoogle Continues to Roll with Social Search
October 27, 2009
0 Comments
Google launched Social Search yesterday and at first glance it’s another game changer. Google is on quite a roll adding social media features. Last month, it launched the controversial Sidewiki application. At the rate Google is going it will not only own the web, but the social web – by the end of next week. [...]
Read moreShould Content Creators Boycott Aggregators?
August 17, 2009
2 Comments
Are Google, Bing and Yahoo robbing content creators blind? Are services like All-Top enriching only themselves? Arnon Mishkin, a partner with the Mitchell Madison Group, makes a compelling argument in his article on PaidContent.org called “The Fallacy of the Link Economy” that aggregators drive neither traffic nor revenues to content creators. Mishkin says his research [...]
Read more5 Conversations Social Media Consultants Have Over and Over Again
July 24, 2009
12 Comments
Conversation #1 Company: How can we be sure that social media isn’t a fad? Social Media Consultant: How do you mean fad? Company: I don’t know. Like pet rocks and hula hoops. Maybe Twitter is just a flash-in-the-pan. SMC: It could be. It’s too early to tell. But try not to think about it in [...]
Read moreWhy Newspapers Get Commenting Wrong
July 16, 2009
5 Comments
Why do newspapers continue to shoot themselves in the foot (in this case it might be a head shot) when it comes to the Social Web? Case in point: An op-ed in the Boston Globe yesterday by Douglas Bailey, a former reporter and media consultant. Bailey wrote a scathing and surprisingly vague column about newspapers [...]
Read moreFarewell Rock of Boston
July 15, 2009
6 Comments
Here’s the scene. Twelve year old boy wearing headphones the size of a football helmet. He’s lying on his back on the avocado-colored, wall-to-wall carpeting in his bedroom. The volume is tuned loud and suddenly a reggae-infused rock number kicks in: “Roxanne, you don’t have to put on the red light Those days are over [...]
Read moreRock ‘em Sock ‘em Robots – Google vs. Microsoft
July 9, 2009
1 Comment
Remember that old children’s game where two robots pounded on each other until one of their heads popped off? Perhaps we can re-release it and re-named one robot Google and the other Microsoft. It certainly appears as if the two technology heavy weights have thrown off the gloves and are aggressively fighting to capture the [...]
Read more
HighTalk Readers Engage:
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
8 Reasons Google Sidewiki Will Keep Marketers up at Night
The business reaction to Google’s Sidewiki has been surprisingly muted. Other than buzz in the blogosphere (I recommend an insightful piece by Sean Carton on ClickZ), there’s been little written in the traditional press about a tool that has enormous ramifications on any company with a web site. Sidewiki was launched by Google on September [...]
Read more