As I often say: the first certainty in social media is that you’ll make a mistake. The second certainty – especially if you’re a business or a brand – is that some know-it-all social media expert will call you out on it. So here’s a bit of Christmas fun for us all. Happy Holidays! [...]
Read more
Archive | Uncategorized RSS feed for this section
The Joy of Social Media
November 30, 2011
0 Comments
It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some [...]
Read moreSocial Media Myth Busting: Engagement
May 23, 2011
4 Comments
First, I’d like to come clean. Guilty as charged! I speak the word “engagement” ad nauseam. It’s one of those words I’m required to use as a social media consultant (Rule #34 in the Social Media Bible we all get from Mark Zuckerberg at Facebook). I’m talking about big “E” engagement – the idea of [...]
Read moreTilting at Social Media Windmills
April 14, 2011
1 Comment
Here’s John Jantsch, founder of Duct Tape Marketing, on Facebook: “Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house… Your hub, your blog, your web site—that’s the house. Build the house, fix the house, [...]
Read moreIs Profanity Online Really Necessary?
May 24, 2010
2 Comments
First, I swear on occasion, especially among certain friends. Second, I also used to work in a news room where salty language was the norm. But I’d argue that there is a big difference between using profanity in the moment – and doing it on social networks or during “live” (i.e. recorded) events. In the [...]
Read moreShare Your Favorite Apps!
May 13, 2010
5 Comments
The scene has become quite common. Two geeks meet at a bar, at a conference, at the airport or in a restaurant and then out pop the smart phones (which they wear like six shooters on their hips) – iPhones, Droids, etc… And then the app swap begins. “What’s you favorite work app?” “What’s your [...]
Read moreInvasion of the Business Snatchers
March 24, 2010
2 Comments
I’m talking about email, of course. John Freeman has written a polemic called “The Tyranny of E-mail” that will gladden the hearts of any corporate worker – from entry level to the C-suite – who have seen their stress levels increase and their job duties eroded by email. Take a glance at some of the [...]
Read more10 Ways to be a Great Client
October 26, 2009
3 Comments
It takes two to tango. I was heartened recently when a colleague was invited to speak at a client event. The client recommended an intriguing topic for the talk: “How can companies be better clients for their PR agencies.” It’s easy to blame your consultants when a relationship goes sour, but truth be told it [...]
Read more7 Sure-fire Ways to Fail at PR Consulting
October 19, 2009
4 Comments
I love working in social media, but what makes it even better is working at a PR agency that excels at it (and lots of other things as well). Advertising agencies get a lot of kudos for being creative places, but PR firms are under appreciated in the creativity department. But like every industry PR [...]
Read moreMeasuring Social Media
September 2, 2009
1 Comment
The answer to the question: “How do I measure social media?” is complicated. Because the answer is: “You can’t, but you can.” The question is really two questions. You can easily measure social media – because everything about it can be measured. In fact, it is easier to measure social media than it is to [...]
Read more
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
HighTalk Readers Engage: