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The 3 Golden Rules for Creating Brand Content

Social media content only works if: It’s on brand It’s of interest to your customers It’s high-quality Otherwise why bother? Let’s look at these three golden rules more closely. 1. It’s on brand The key to a great content strategy is finding the intersection between your brand and the passions of your customers. ESPN is […]

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National Tragedies Are For People, Not Brands

Here’s the definition of a no-win situation. A brand using a national tragedy to engage with fans on social networks. The opportunity to offend is very high. Yesterday, on the 12th anniversary of 9/11, several brands decided to weigh in with their thoughts about the terrorist attacks on that fateful day, including a diaper company, […]

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How I Would Run a Modern Digital News Room

Take a moment to gaze upon the screenshot above of Boston.com’s homepage. What do you see? I’ll tell you what I see. Chaos. There are literally dozens of places to click (I lost count at 50). It is a headache-inducing jumble – a crushed mash – of information, advertising, news, sponsored content and micro-imagery. I […]

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The Unintentional Comedy of Bad Amazon Reviews

User generated content is one of pillars of the social web. Without the forces of user-generated content there would be no such thing as Rotten Tomatoes, Yelp, Facebook, Twitter, Instagram and dozens of other social destinations. Imagine YouTube without contributed content? It would be a completely different experience. Content – from everyone – is what […]

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I Wish You Weren’t Here: Social Media & Vacations

At the beach the other day, two young women sat at the edge of the surf, smiled broadly, and took selfies of themselves to post on Facebook. I watched the whole thing develop. I know a few things their friends on Facebook probably don’t. It had just rained The water was freezing (they only sat […]

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Stop Boring Your Audience

Are you the guy at the party no one wants to talk to? The guy in the skinny jeans and thick eyeglasses wearing an old concert t-shirt who drones on and on about himself? He’s done everything, been everywhere and anything you’re doing he’s already done before – and dismissed it. He doesn’t listen – […]

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The Downfall of Social Media

It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]

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The Big, Fat Content Glut

Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]

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Boston, Social Media & the Press

During the horrific week of the Boston Marathon bombings – where the news seem to fly faster than even Twitter – one thing stuck out like a sore thumb: The mainstream media remains the best place to get accurate news. Despite all the cuts, all the closings and the sorry economic state of the mainstream […]

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Let’s Count the Ways You’re Screwing Up Social Media

Because the ways are many and varied. If you needed any evidence that brands are doing social media all wrong then look no further than a recent survey sponsored by Ragan’s PR Daily and several partners. The statistics are jaw-dropping: Only 27 percent of brands have a dedicated social media team Sixty-five percent of brands […]

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