Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
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Boston, Social Media & the Press
April 22, 2013 
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During the horrific week of the Boston Marathon bombings – where the news seem to fly faster than even Twitter – one thing stuck out like a sore thumb: The mainstream media remains the best place to get accurate news. Despite all the cuts, all the closings and the sorry economic state of the mainstream […]
Read moreLet’s Count the Ways You’re Screwing Up Social Media
April 9, 2013 3 Comments
Because the ways are many and varied. If you needed any evidence that brands are doing social media all wrong then look no further than a recent survey sponsored by Ragan’s PR Daily and several partners. The statistics are jaw-dropping: Only 27 percent of brands have a dedicated social media team Sixty-five percent of brands […]
Read moreThe Great Media Collapse Has Been Epic
March 19, 2013 0 Comments
The business of journalism and news reporting isn’t much of a business anymore. The damage – like a super hurricane battering a low-lying coastal village – has been epic. The collapse, which started in earnest in 2009, has continued unabated since. By the end of this decade we’ll be lucky if any of the huts […]
Read moreShot Down in Flames: Good-bye, Boston Phoenix
March 18, 2013 3 Comments
It’s tempting to talk about the possibility of rebirth from the flames of disaster when discussing the sudden demise of the Boston Phoenix, the once legendary alternative newspaper in Boston. But I’ll spare you. Because the Boston Phoenix is done. Toast. A victim of the ongoing Great Media Collapse that started in earnest in 2009. […]
Read moreTime to Get Serious About Online Video
October 2, 2012 0 Comments
“Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV […]
Read more Santa Hates You
December 19, 2011 2 Comments
As I often say: the first certainty in social media is that you’ll make a mistake. The second certainty – especially if you’re a business or a brand – is that some know-it-all social media expert will call you out on it. So here’s a bit of Christmas fun for us all. Happy Holidays! […]
Read moreThe Joy of Social Media
November 30, 2011 0 Comments
It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some […]
Read moreSocial Media Myth Busting: Engagement
May 23, 2011 4 Comments
First, I’d like to come clean. Guilty as charged! I speak the word “engagement” ad nauseam. It’s one of those words I’m required to use as a social media consultant (Rule #34 in the Social Media Bible we all get from Mark Zuckerberg at Facebook). I’m talking about big “E” engagement – the idea of […]
Read moreTilting at Social Media Windmills
April 14, 2011 1 Comment
Here’s John Jantsch, founder of Duct Tape Marketing, on Facebook: “Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house… Your hub, your blog, your web site—that’s the house. Build the house, fix the house, […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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