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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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Is It Really Important to be First with the News?

It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the competition. To beat them to a story. If you got it first it didn’t matter if they got […]

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All the Fake News That’s Fit to Print

Here’s how many people now get their news and information: Google Twitter Facebook In other words, through search and social media. It works one of two ways: People go to a search engine, enter a search term, and then click on a link within the top 10 search results People scroll through their social media […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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3 Ways to Make Your Content Awesome

Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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The Holidays are Better When They are Live

GoLive Holiday Concert from Weber Shandwick Boston This year Weber Shandwick rolled out a new offering: GoLive. GoLive is creating a TV-quality “live” broadcast online. We have done cooking shows, gadget shows, thought leadership broadcasts – you name it. All of them broadcast on digital and social media channels: from Facebook to Twitter. It’s a […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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Blogging with Google Glass

  Wearable – and sooner than we think “embeddable” – technology is upon us in a big way. Google Glass has changed everything. A lot of people snicker at the geeks wearing their Google Glass and gazing upwards with that weird expression of glazed confusion, but the impact is coming. Why is this different from […]

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What is the Value of a Facebook Fan?

A recent Facebook campaign in Norway brings up a few interesting questions: What is the value of a Facebook fan? Is engagement the only measurement that counts on Facebook? Here’s the campaign in a nutshell. Burger King Norway’s Facebook page had 38,000 fans, but low engagement. They also had some fans complaining about Burger King […]

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