The power of “social” really hit home for me while shopping at Trader Joe’s more than three years ago. At the time, I was drinking a lot of coffee and my favorite was Trader Joe’s Cafe Femenino. It’s an organic, shade grown coffee from Peru and I couldn’t get enough of it. So while shopping [...]
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Is Social Media More Important than Traditional Media?
March 28, 2012
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What is better for a brand? A.) 25 million Facebook fans B.) An article in the New York Times Ideally, you’d like both. But if forced to pick, I’d probably go with A. Facebook fans are a constant – a set of people who have opted into your content. While they don’t all receive your [...]
Read moreSocial Media is a Requirement
March 22, 2012
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Overheard at the gym. SCENE: A middle-aged man talking to a woman about a recent job interview. GUY: He asked me if I had a Facebook page. WOMAN: Do you? GUY: No, of course not. Who has a Facebook page? I mean besides kids? ———————— I’m going to hazard a wild guess that our [...]
Read more1 Lesson on Social Media from a Salami Sandwich
March 20, 2012
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This post is a celebration of the absurd. And how all of us can S T R E T C H a metaphor until it snaps. Social media is new – or at least is relatively new – and constantly evolving. It’s a constant battle to explain, justify, and provide context and insight on [...]
Read moreThere’s No Room for Thank You in Social Media
March 19, 2012
2 Comments
I get a lot of email. An awful lot. Often it feels like my inbox is a waterfall. The flow of water (with an occasional submerged log) pours down on my head all day long. One of my pet peeves is the “Thank You” email. You’ve probably gotten these as well. An email goes out [...]
Read moreA Vanishing Species: Fact-based Journalism
March 15, 2012
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“Well, opinions are like assholes. Everybody has one.” – Clint Eastwood as Dirty Harry in “Dead Pool” Here is the sad story about FACT. The unfortunate fellow has been thumped on the noggin, hog-tied, and dragged unconscious into a locked closet by OPINION, SPECULATION, and RHETORIC. The big enablers of this Gang of Three? [...]
Read moreCollecting Content Isn’t An Art – Creating It Is
March 14, 2012
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Woe to the content curator! This is how askew the conversation on content aggregation and curation has gotten. Content curators (people and companies that scan the web for interesting articles, photographs and videos that are created by other people and post them on their own sites) are upset that they are not getting enough credit [...]
Read moreIs Curating Content the Elegant Art of Theft?
March 13, 2012
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Longform.org is a private company – despite the dot-org in its URL. The company curates content – in this case long-form journalism from magazines and newspapers. The company selects what it deems the best in the category and presents the articles in a beautiful and elegant format that makes them easy to read on mobile [...]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012
4 Comments
One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole [...]
Read moreThe “Like” Button Needs Some Friends
March 8, 2012
2 Comments
The “Like” button has become an iconic symbol of content sharing on social networks. It is the virtual expression of approval and agreement. A way to pass along a piece of content – be it photo, application, article or blog post – to our friends, family and co-workers. But there are challenges with the “Like” [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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