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Why Brands Are Starting to Hate Facebook

Yes, I get it. Facebook is HUGE. It’s THE social network. Nothing else comes close. Yet it seems like they are clueless when it comes to working with brands. With understanding how marketing actually works within large enterprises (the tension for example between communications/PR and advertising). Facebook also seems perplexed about what marketers really want to be able […]

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Content Distribution Starts at Zero

You’ve just developed a great piece of brand content: a video a blog post an infographic a survey How many people are going to see it? Without a content distribution strategy you should expect exactly zero. That’s right. Nada. No one. Zero. The days when you could post content on social channels and expect large […]

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Facebook is Kinda Sorta Old

Facebook recently turned 10 years old. The most startling statistic about Facebook  out of that milestone was this one: The average age of an American Facebook user is 41. Try to wrap your head around that for a moment. Facebook started out as a network for college students back in 2004. For its first two […]

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Facebook is Broken, Editorial Standards Can Fix It

Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I used it to see what friends, co-workers and neighbors are doing. I use it to circulate my own content. […]

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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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Is It Really Important to be First with the News?

It is to journalists. They are obsessed with being first – with getting the “scoop.” It’s a badge of honor in the industry. When I was a newspaper reporter the most important thing was to beat the competition. To beat them to a story. If you got it first it didn’t matter if they got […]

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All the Fake News That’s Fit to Print

Here’s how many people now get their news and information: Google Twitter Facebook In other words, through search and social media. It works one of two ways: People go to a search engine, enter a search term, and then click on a link within the top 10 search results People scroll through their social media […]

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5 Social Media Predictions for 2014

Happy 2014. I’m still disappointed that we don’t have flying cars and robot servants yet, but I’m hoping we make strides this year. I’m also hoping we get smarter about the environment and how to remove big money from politics. But I digress. Let’s talk social/digital media instead. Here are three predictions for the social […]

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3 Ways to Make Your Content Awesome

Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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