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	<title>HighTalk &#187; Social Media</title>
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	<link>http://hightalk.net</link>
	<description>Conversations with George F. Snell III on Media, PR &#38; the Social Web</description>
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		<title>HighTalk &#187; Social Media</title>
		<link>http://hightalk.net</link>
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		<item>
		<title>The Downfall of Social Media</title>
		<link>http://hightalk.net/2013/05/22/the-downfall-of-social-media/</link>
		<comments>http://hightalk.net/2013/05/22/the-downfall-of-social-media/#comments</comments>
		<pubDate>Wed, 22 May 2013 16:07:23 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Content]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4832</guid>
		<description><![CDATA[It was inevitable. Because social media is not the end all be all. Social media won&#8217;t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4832&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/05/22/the-downfall-of-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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	</item>
		<item>
		<title>The Big, Fat Content Glut</title>
		<link>http://hightalk.net/2013/05/14/the-big-fat-content-glut/</link>
		<comments>http://hightalk.net/2013/05/14/the-big-fat-content-glut/#comments</comments>
		<pubDate>Tue, 14 May 2013 21:10:56 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4848</guid>
		<description><![CDATA[Content is everywhere &#8211; and that&#8217;s the problem. Content creators &#8211; bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. &#8211; should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4848&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/05/14/the-big-fat-content-glut/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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	</item>
		<item>
		<title>Why &#8220;Likes&#8221; Matter</title>
		<link>http://hightalk.net/2013/05/08/why-likes-matter/</link>
		<comments>http://hightalk.net/2013/05/08/why-likes-matter/#comments</comments>
		<pubDate>Wed, 08 May 2013 18:50:20 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Like]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4840</guid>
		<description><![CDATA[Nothing causes as much consternation as a Facebook &#8220;like.&#8221; Marketers want to give it a value.  Sales guys want to monetize it.  Communicators want to measure it. But the simple fact is that few people understand it. So what is a like?  What does it mean when a Facebook user &#8220;likes&#8221; something? First, you need [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4840&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/05/08/why-likes-matter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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			<media:title type="html">LikeKing</media:title>
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	</item>
		<item>
		<title>4 Myths of Social Media Authenticity</title>
		<link>http://hightalk.net/2013/04/29/4-myths-of-social-media-authenticity/</link>
		<comments>http://hightalk.net/2013/04/29/4-myths-of-social-media-authenticity/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 16:12:20 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[American Apparel]]></category>
		<category><![CDATA[American Rifleman]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Chick-Fil-A]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[Kenneth Cole]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[OnePoll]]></category>
		<category><![CDATA[The Telegraph]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4821</guid>
		<description><![CDATA[One of the great big whopping lies about social media is authenticity. Because &#8211; let&#8217;s face it &#8211; there isn&#8217;t much that&#8217;s authentic about social media. There&#8217;s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4821&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/04/29/4-myths-of-social-media-authenticity/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

		<media:content url="http://hightalk.files.wordpress.com/2013/04/happyroom2.png?w=588" medium="image">
			<media:title type="html">Happyroom2</media:title>
		</media:content>
	</item>
		<item>
		<title>You&#8217;re Not Married to Your Social Networks &#8211; You&#8217;re Just Dating</title>
		<link>http://hightalk.net/2013/04/12/youre-not-married-to-your-social-networks-youre-just-dating/</link>
		<comments>http://hightalk.net/2013/04/12/youre-not-married-to-your-social-networks-youre-just-dating/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 10:38:24 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[4Chan]]></category>
		<category><![CDATA[Buzzfeed]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Greg Swan]]></category>
		<category><![CDATA[Kik]]></category>
		<category><![CDATA[Piper Jaffrey]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vine]]></category>
		<category><![CDATA[Wanelo]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4794</guid>
		<description><![CDATA[Because if history is any guide &#8211; social networks come and go.  Mostly go. So don&#8217;t go off and get hitched. As my astute colleague Greg Swan recently noted: &#8220;You would think the track record of social network migration (i.e. users emigrating from Compuserve to AOL, AOL to Friendster, Friendster to MySpace, more recently MySpace [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4794&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/04/12/youre-not-married-to-your-social-networks-youre-just-dating/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

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			<media:title type="html">Teens</media:title>
		</media:content>
	</item>
		<item>
		<title>Should We Block Big Brother Tactics by Companies?</title>
		<link>http://hightalk.net/2013/04/04/should-we-block-big-brother-tactics-by-companies/</link>
		<comments>http://hightalk.net/2013/04/04/should-we-block-big-brother-tactics-by-companies/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 14:00:27 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4767</guid>
		<description><![CDATA[Gmail reads my emails. &#8230; so they can serve me targeted ads. Amazon analyzes my book buying habits. &#8230;to serve me up ads via recommendations. Facebook studies my posting habits and likes. &#8230;to sell my profile to advertisers so they can target me with ads. Google collects and analyzes my search habits. &#8230;to serve me [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4767&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/04/04/should-we-block-big-brother-tactics-by-companies/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

		<media:content url="http://hightalk.files.wordpress.com/2013/04/cow.png?w=588" medium="image">
			<media:title type="html">cow</media:title>
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	</item>
		<item>
		<title>What the Heck is Content Marketing?</title>
		<link>http://hightalk.net/2013/04/02/what-the-heck-is-content-marketing/</link>
		<comments>http://hightalk.net/2013/04/02/what-the-heck-is-content-marketing/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 13:45:51 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[The Guardian]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4749</guid>
		<description><![CDATA[Content marketing is when a brand creates content and shares it. It&#8217;s different from &#8220;regular&#8221; content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising.  It used to come in the form of company newsletters, advertorials, user conferences, company magazines [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4749&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/04/02/what-the-heck-is-content-marketing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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			<media:title type="html">AdverstingBelieve</media:title>
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		<item>
		<title>Fear of Storytelling &amp; Other Tales of Brand Failure</title>
		<link>http://hightalk.net/2013/03/27/fear-of-storytelling-other-tales-of-brand-failure/</link>
		<comments>http://hightalk.net/2013/03/27/fear-of-storytelling-other-tales-of-brand-failure/#comments</comments>
		<pubDate>Wed, 27 Mar 2013 12:16:32 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Storytelling]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4724</guid>
		<description><![CDATA[The Internet is killing Advertising.  Or at least what we would consider traditional advertising. Fewer people believe the claims.  More people tune it out.  Or just avoid it all together (fast forward anyone?). The Internet has ushered in an era of transparency, openness and instant access to information. There&#8217;s no place to hide. So claiming [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4724&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/03/27/fear-of-storytelling-other-tales-of-brand-failure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

		<media:content url="http://hightalk.files.wordpress.com/2013/03/onceupon.png?w=588" medium="image">
			<media:title type="html">OnceUpon</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;The Best Personalized Newspaper in the World&#8221;</title>
		<link>http://hightalk.net/2013/03/08/the-best-personalized-newspaper-in-the-world/</link>
		<comments>http://hightalk.net/2013/03/08/the-best-personalized-newspaper-in-the-world/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 12:26:45 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News aggregation]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4664</guid>
		<description><![CDATA[That&#8217;s a quote by Facebook CEO Mark Zuckerberg describing Facebook&#8217;s newly redesigned News Feed. Amazing, isn&#8217;t it? Facebook wants to be a newspaper while its busy putting real newspapers out of business. Oh, the irony. Facebook&#8217;s business model is about selling ads around content.  But Facebook doesn&#8217;t create any content.  It&#8217;s users do by uploading [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4664&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/03/08/the-best-personalized-newspaper-in-the-world/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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			<media:title type="html">Facebooknews1</media:title>
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		<item>
		<title>Why a &#8220;Like&#8221; Doesn&#8217;t Matter Except When It Does</title>
		<link>http://hightalk.net/2013/02/27/why-a-like-doesnt-matter-except-when-it-does/</link>
		<comments>http://hightalk.net/2013/02/27/why-a-like-doesnt-matter-except-when-it-does/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 19:43:18 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand Storytelling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gatorade]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4597</guid>
		<description><![CDATA[Too many brands troll for likes. And that&#8217;s because the people who manage the Facebook pages &#8211; be they internal or external &#8211; are often measured by the number of &#8220;likes&#8221; the content generates. And that&#8217;s why brands often post compelling content like this (actual posts &#8211; names withheld to protect the guilty): Remember having [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4597&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/02/27/why-a-like-doesnt-matter-except-when-it-does/feed/</wfw:commentRss>
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