Because they do a lousy job of explaining themselves. I’ll get to that momentarily. But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies […]
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Take a Deep Breath… and Organize
December 6, 2011 
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Once upon a time social media seemed so easy. Open a Facebook page. Tweet out a link to a press releases. Set up a LinkedIn profile. Throw a video up on YouTube. It’s free! It’s easy! But that feeling of ease is quickly replaced by trepidation and later by a disbelief that you ever thought […]
Read moreThe Joy of Social Media
November 30, 2011 0 Comments
It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some […]
Read moreThe Wrath of Everyone & How to Avoid It
November 14, 2011 3 Comments
If you’re a brand (or a celebrity) and you make a mistake on a social network then expect the following: Righteous fury directed right at you in a sudden firestorm Personal insults and questions about your intelligence, character and integrity Lectures from social media “experts” (usually in the form of condescending blog posts) providing you […]
Read moreThe Content Explosion
November 9, 2011 1 Comment
Corporate communications used to be straightforward: Publish a press release Talk to the media about it That lead to news articles that could outline a company’s products and services for potential customers. But that model was altered by the web when companies could then provide details and additional information on their websites and then […]
Read moreThe Murky Rules of Facebook Contests
November 1, 2011 1 Comment
The rules for running a brand contest or a promotion on Facebook are quite clear. Facebook spells them out succinctly in its Promotion Guidelines – if, of course, you can find them. What is murky, however, is whether there are consequences for violating these guidelines. I know of only of one brand (SAS Airlines) called […]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011 0 Comments
I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively […]
Read moreThe Only Guarantee in Social Media? Mistakes
October 17, 2011 0 Comments
And, of course, “social media gurus” calling out anyone and everyone who does happen to make a mistake (because we all know that social media gurus never ever make mistakes). You haven’t worked in social media for very long if you haven’t bumbled by doing at least one of following: Tweeting something inappropriate (oh, if […]
Read moreGet Them to Share
October 10, 2011 0 Comments
When you post content online – one question needs to be the filter. Will they share it? When your fans/followers/friends read, view or interact with your content is it providing enough value that they want to pass it on? Will they like it? Will they leave a comment behind? Will they tweet it? Will they […]
Read moreDon’t Bully the Mainstream!
September 29, 2011 0 Comments
Early adopters are critical for a technology to go mainstream, but once a technology is mainstream early adopters can be a problem. A big problem. Here’s why. Early adopters of technology are almost exclusively digital natives. They thrive on technology – and understand how it works inherently. These are the people who enjoy reading technical […]
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