One aspect of social media I dislike immensely is the sense of magical thinking hovers about it. Some of the medium’s most rabid advocates possess a spooky evangelical zeal about digital communications. At times it can feel like snake-oil salesmen who promise miraculous cures. That’s why it’s not usual to find bold proclamations that social [...]
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The Tip of the Social Media Iceberg
May 1, 2012
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A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is [...]
Read moreHow to Proliferate Content
April 26, 2012
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So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy [...]
Read moreFollowing Isn’t a Lifelong Commitment
April 24, 2012
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But a lot of people think it is. Every now and then I take the time to cull through the people I follow and connect with on my social networks. I look at Facebook, Twitter, Google+, LinkedIn and others to see who I’m following and why. Admittedly, I’m connected to too many people. It’s part [...]
Read more10 Tips For Creating a Twitter Account You Can Use Professionally
April 16, 2012
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Social media is a slippery slope when it comes to maintaining personal and professional profiles. It is becoming more difficult to maintain an equal, but separate relationship. This is true specifically on Twitter. More often than not professional people are required to use their personal Twitter accounts in the course of their careers: to interact [...]
Read moreWhat “Social” is Really Supposed to Mean
March 30, 2012
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The power of “social” really hit home for me while shopping at Trader Joe’s more than three years ago. At the time, I was drinking a lot of coffee and my favorite was Trader Joe’s Cafe Femenino. It’s an organic, shade grown coffee from Peru and I couldn’t get enough of it. So while shopping [...]
Read more1 Lesson on Social Media from a Salami Sandwich
March 20, 2012
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This post is a celebration of the absurd. And how all of us can S T R E T C H a metaphor until it snaps. Social media is new – or at least is relatively new – and constantly evolving. It’s a constant battle to explain, justify, and provide context and insight on [...]
Read moreHas the Timeline Improved Facebook for Brands?
March 5, 2012
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It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling. As my colleague Ben Rissman notes: “This means that brands (more than ever) now need to be storytellers – [...]
Read moreFacebook Shopping Isn’t Going Anywhere – But Up!
February 21, 2012
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And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping. The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for [...]
Read moreAgencies Can Add a Rocket Boost of Social Know-how
February 2, 2012
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What do you think sets apart a gold-medal effort in social media from a mediocre one? Is it ideas? Passion? Knowledge? Creativity? Likely those are factors, but most often the difference is more pedestrian: Resources. Most marketing and communications departments continue to be underfunded and understaffed when it comes to social media programs. It’s difficult [...]
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