Today most of New England is still bruised from the Patriots loss in the Super Bowl on Sunday. For the last 48-hours the city that has been spoiled by championships in football, baseball, basketball and hockey in the last decade was numb at the sudden and heart-breaking loss by the Patriots. You can feel it [...]
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Why Wikipedia Should Shoulder Blame for Violations
December 15, 2011
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Because they do a lousy job of explaining themselves. I’ll get to that momentarily. But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies [...]
Read moreThe Joy of Social Media
November 30, 2011
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It’s easy to get caught up in the minutia of the industry. Communications and marketing pundits have a tendency to dive into the trivial aspects of social media – how we should define influence, how a new feature on Facebook works, a rant about a brand making a social media snafu, etc. No doubt some [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreBrands Should Not Pay Bloggers
July 21, 2011
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If bloggers want to make money with their blogs they should sell advertising – or charge readers for their content. But they should not expect brands to pay them for writing or producing content. This is an issue that has been around for years – and it never seems to go away. Yet it’s my [...]
Read moreSocial Media is Plain Speaking
May 2, 2011
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One of the unexpected benefits of social media its is forcing communicators and marketers back to plain speaking. Corporations and organizations are insular by nature. Like gated communities. This natural isolation with peers and like-minded individuals results in the development of specialized languages. Short-cuts are taken with communications. This is natural because everyone in your [...]
Read more Where It’s At: Owned Media
March 29, 2011
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Digital and social communications (a.k.a. owned media) should now be at the gooey, chewy center of every marketing and communications effort. Why? Simple. That’s where a brand’s captured audience resides. For example, Pepsi has 3.5 million fans on Facebook. Ocean Spray, after less than 9 months on Facebook, has 160,000 fans on Facebook. Starbucks has [...]
Read more Social Media Should be the Center – Not an Outpost
March 14, 2011
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Recently, I met with a new client to discuss social media (hey, it’s what I do). We had an exchange that went something like this: ME: What is your process for writing and distributing press releases? CLIENT: We have a great process. The communications team meets every month to discuss the pipeline of news. We [...]
Read more Who Owns & Controls a Brand’s Social Media?
March 11, 2011
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The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. [...]
Read moreA Long Walk Through Tripoli
February 28, 2011
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A rugged, crumbling wall surrounds the old city of Tripoli, Libya. The wall abuts the Corinthia Bab Africa, a luxury hotel with a beautiful view of blue waters of the Mediterranean Sea. The hotel was sparkling new and built to attract Westerns willing to do business with the regime of Colonel Muammar Gaddafi. And by [...]
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