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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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The Holidays are Better When They are Live

GoLive Holiday Concert from Weber Shandwick Boston This year Weber Shandwick rolled out a new offering: GoLive. GoLive is creating a TV-quality “live” broadcast online. We have done cooking shows, gadget shows, thought leadership broadcasts – you name it. All of them broadcast on digital and social media channels: from Facebook to Twitter. It’s a […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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Hey Madison Avenue, PR is the New Advertising!

They gathered last week in the city that never sleeps. Their goal? Figure out how to clog up our social media channels with more advertising. Who were these people? Advertisers. Last week was Madison Avenue’s annual conference in New York known as Advertising Week. As expected there was lots of hand wringing about the state […]

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3 Reasons Why Social Media is Dangerous

Lots of brands are afraid of social media. That’s why they do it poorly, or why they don’t do it at all. Unfortunately, ignoring a communications trend is not a recipe for success – especially when the trend turns into an actual best practice. So if you’re a brand and you aren’t doing social media? […]

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Begging is not a Distribution Strategy

The old method of getting your corporate “news” distributed: Paying a wire service to distribute your news release Begging news reporters to turn your press release into a news article Okay, maybe begging is a bit of stretch. Public relations consultants don’t necessarily beg. They have other tools to call upon in placing “news” at […]

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You Aren’t in the Press Release Business

Dear PR Professional: Can we talk please? Because it is 2013 and you should know this already. You aren’t in the business of writing press releases. You aren’t in the business of pitching the media. Seriously. Let’s ignore the fact that those two things are tactics and get to the heart of the matter. They are […]

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Marketing is the New Journalism

And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism.  It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies.  Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]

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3 Ways to Save Journalism from Extinction

Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998.  Journalism may have died around the same time. Try this one on for size. There are 3.6 public relations professionals for every single journalist.  Nearly 4 to 1. […]

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Pitching Social Content

In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching “traditional” media. How many times have you been told that media relations is dead? Well, it isn’t.  In fact, it’s importance may be on the verge of a major upswing. First, can we please dispel the term “traditional […]

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