Don’t you hate it when someone asks you to “think outside the box”? Technically, thinking outside the box means “to think differently, unconventionally or from a new perspective” (according to Wikipedia). Which sounds like a great idea – on the surface. Usually you’re asked to think outside of the box during brainstorm sessions. A company [...]
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HighTalking: Muck Rack Founder Gregory Galant on Microblogging Jounalists
July 28, 2009
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Muck Rack is quickly becoming a a must-have tool for public relations and communications people. What is Muck Rack? It is a site that tracks and follows journalists on Twitter. If your job is to pitch the media – then Muck Rack is like a front row seat at the journalism water cooler. PR people [...]
Read more5 Conversations Social Media Consultants Have Over and Over Again
July 24, 2009
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Conversation #1 Company: How can we be sure that social media isn’t a fad? Social Media Consultant: How do you mean fad? Company: I don’t know. Like pet rocks and hula hoops. Maybe Twitter is just a flash-in-the-pan. SMC: It could be. It’s too early to tell. But try not to think about it in [...]
Read moreSlowing Down
July 22, 2009
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Do you really have time to read this blog post? Isn’t your mobile phone attached to your belt (or within easy reach)? Don’t you have Twirl or TweetDeck opened on your desktop? Don’t you have a Facebook status to update? Isn’t the email piling up like autumn leaves in your in-box? Doesn’t your Google Reader [...]
Read moreWhat Bucket Should Social Media Fall Into?
July 16, 2009
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David Meerman Scott, author of “New Rules for Marketing & PR” (you’ve read it, right?) has a post at his blog Web Ink Now about the turf war raging on social media between Ad Agencies and PR Agencies. Per usual, David makes some insightful observations and there’s a lot of excellent comments on the topic. [...]
Read moreHow Blogging Can Replace Press Releases
July 10, 2009
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Why were some people surprised when Google announced major news on its blog this week? In case you’ve been on vacation, Google announced on Tuesday that it would compete directly with Microsoft by creating its own operating system modeled on Chrome. The news – which heats up the Google vs. Microsoft tech war – may [...]
Read moreHow the Pitch Has Changed
July 7, 2009
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In the good old days – you know – way back before that newfangled Twitter thingy and that gosh-darned Facebook contraption, pitching the media used to relatively simple process. Or at least not complicated. That because journalists either worked for print publications, radio stations or broadcast outlets. You pitched them stories for their medium – [...]
Read moreThe Shot(s) Heard Round the World
June 19, 2009
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Three little words and a question mark: “The MT curse?” This was the tweet John Henry, the owner of the Red Sox, sent out last week after the Red Sox defeated the New York Yankees. He was referring to the Yankees’ $180 million dollar, off-season acquisition, Mark Teixeira. An irritated Teixeira responded (according to USA [...]
Read moreGive Your Corporate News Room a Jolt
June 17, 2009
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Most companies are guilty of having terrible news rooms on their web sites. They are clunky, poorly maintained, impersonal and, worst of all, impossible to navigate. For example, why do most companies archive news releases in chronological order by year? Mind you: these are news releases that companies have paid thousands of dollars to have written and distributed. [...]
Read moreThe Reputation of CEOs Hits a Low
June 15, 2009
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Business executives view CEOs negatively, but they still covet being the top dog in the corner office. That’s the result of an intruging new survey released today by Weber Shandwick (full disclosure: I’m a SVP of digital/social media for Weber Shandwick in Cambridge, MA). According to the survey: 66 percent of executives believe the reputation [...]
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