I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read more
Archive | Public Relations Consulting RSS feed for this section
The Danger of Arrogant Writing
August 12, 2010
2 Comments
Guest Blog Post By: Dave Yewman It happens all the time – and it’s usually an engineer who says it. During a presentation workshop I’ll go on a rant about jargon; how it kills communications; how using it is arrogant, and how much audiences hate the insider terms and silly acronyms that populate so much [...]
Read moreUsing Social Media for Media Relations
July 19, 2010
1 Comment
The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and [...]
Read moreThe PR Consquences of Profanity
May 27, 2010
0 Comments
I wrote about the profanity-laced exchange between tech blogger Mike Arrington and Yahoo CEO Carol Bartz earlier this week. My post focused on the proliferation of profanity on the internet and on social networks. My colleague Dave Reddy, senior vice president and media director at Weber Shandwick, has an excellent perspective on the issue from [...]
Read moreTarget Pistols Not Cluster Bombs
April 22, 2010
0 Comments
Repeat after me. “I will not send a generic, mass-produced email pitches to bloggers.” In fact, you shouldn’t send a generic, mass-produced emails to anyone. There’s a name for that type of communications. It’s called Spam. And what do most people do with Spam? They delete it. The cluster bomb approach no longer works. Target [...]
Read moreDo PR Agencies Need Filters?
March 4, 2010
3 Comments
Or more specifically do PR agencies need to build internal filtering systems for the content they create for clients? This week Weber Shandwick CEO Harris Diamond swung by the Cambridge office of Weber Shandwick. (Disclosure: I work at Weber Shandwick and Harris is my boss – although I do not report directly to him). During [...]
Read moreCollecting the Best & the Brightest
March 3, 2010
0 Comments
One of the reasons I rejoined Weber Shandwick back in June was because of its smart way of looking at social media. Weber Shandwick’s philosophy is a simple, yet powerful one: There are no more buckets. There’s no offline strategy or online strategy. They are connected. Weber Shandwick calls this Inline. This quote from New [...]
Read moreNo Screaming Allowed: Social Media & A Crisis
January 15, 2010
1 Comment
When a social media crisis strikes a company – it can feel like the sky just fell on your head. And not a sunny, cloudless sky, but one of those overcast, gray skies that look as heavy as lead. Suddenly, there’s an explosion of blog posts, comments, tweets, YouTube traffic, etc. and it’s all being [...]
Read moreThe Fortune 100 Doesn’t Get Twitter
November 17, 2009
1 Comment
Do the Fortune 100 need a Twittervention? The answer is a responding yes, according to a study released today (PDF) by Weber Shandwick. (As most of you already know, I work for Weber Shandwick.) The study showed that 73 percent of the Fortune 100 have a registered Twitter handle (having snapped up a total of [...]
Read moreI Am Not a Social Media Guru
October 29, 2009
3 Comments
But I play one on the internet. Just kidding. Guru is a religious term from Hindu. Here’s the definition: “A spiritual teacher, especially one who imparts initiation.” I’m not one of those. Yet I’m called a “social media guru” a lot – by friends and family, colleagues introducing me to clients, and clients introducing me [...]
Read more
Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
HighTalk Readers Engage: