Call it what you want – brand journalism, transmedia storytelling or brand storytelling – but the concept is simple (and powerful): Brands should tell their own stories in multimedia formats and share them online via interactive social networks. Here’s why. Your Customers – Online Consumers are using the internet as their preferred medium for finding [...]
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Newspapers Spin the Bad Circulation News
October 27, 2010
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How bad is business in the newspaper business? The Audit Bureau of Circulation released a report this week that newspaper circulation had dropped 5 percent in the last six months. However, the bureau noted that the bleeding was less severe than in the previous six months. This was greeted by the nation’s daily newspapers as [...]
Read moreWhy I Canceled My Newspaper Subsciption
September 3, 2010
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I made the break a month ago. After more than 25 years of having the Boston Globe delivered to my door (there have been many doors), I canceled my subscription on July 31. Let me be clear. I no longer buy the print edition, but I still read the Globe daily: Online and on my [...]
Read moreOld Media Isn’t So Old Anymore
August 16, 2010
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Is old media making a comeback? In fact, is it fair to even refer to traditional media outlets like newspapers and magazines as “old” anymore. They have infused their online properties with interactive and multimedia elements and syndicate their content on social networking sites like Facebook and Twitter. For example, the New York Times and [...]
Read moreShould I Pay or Should I Go? Do Newspaper Paywalls Work?
July 21, 2010
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Should newspapers close their free websites and erect paywalls? A paywall requires readers to pay for access to the newspapers’ news, features, opinions and other content. Paywalls have been met with outright scorn by advocates of “free” information. They have also had limited success. The Wall Street Journal has been success with its paywall. But [...]
Read moreUsing Social Media for Media Relations
July 19, 2010
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The conversations on social media usually focus on direct-to-consumer marketing or on one-on-one customer service. One area often neglected is how to use social media to influence the mainstream press. Remember the mainstream press? You know – ABC News, CNN, the Wall Street Journal, the New York Times and the thousands of newspapers, trade and [...]
Read moreNewspaper Revenues Continue to Plummet
June 2, 2010
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What do newspapers have in common with dinosaurs? They once both ruled the world, but eventually went extinct. Yes, newspapers are still with us. But for how long? The Associated Press recently reported on the first quarter 2010 revenues for the industry. It was ugly: Ad revenue dropped 10 percent to $6 billion This was [...]
Read moreCharging for Local “News” Content
April 26, 2010
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The Telegram & Gazette in Worcester, Massachusetts is embarking on a risky proposition. It will begin to charge readers for online news stories produced by its editors and reporters (while supposedly keeping wire copy and other syndicated content free). The T&G is one of the largest daily newspapers in New England and covers the state’s [...]
Read moreWhat Newspapers Do Great!
March 8, 2010
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Newspapers have taken a beating over the last few years. And, yes, I’m among the guilty. But I love newspapers. Being an ink-stained wretch for many years gave me an appreciation for newspapers and the business of collecting and distributing news. And while newspapers have been turtle slow in adopting new technologies and embracing the [...]
Read moreHow Reliable is Free Online Content?
March 2, 2010
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Is paid content more valuable – and more reliable – than free content? This is an important question in light of Pew Research’s recent survey that most Americans now get their news online. There’s no doubt that there is plenty of free material available on the Internet that is reliable. Newspapers, including the New York [...]
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