I’m consulting with a consumer company to help develop and refine their social media strategy: Facebook, Twitter, blogging, etc. After reviewing their goals and business objectives, we’ve been exploring how each of the available social media platforms can help them engage with their customers, build awareness and reputation and ultimately increase sales. It has become [...]
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Who Should Buy Twitter? How About The New York Times?
February 13, 2009
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The list of companies supposedly interested in buying Twitter was long: Facebook, Yahoo!, Google, MySpace, and even Microsoft. Facebook allegedly came the closest back in November. Here’s a radical idea. The real suitor should be the New York Times. Media companies in general have made a mess of things. As Jon Fine noted recently in [...]
Read morePR Agency Blunders Are Rooted in Economics
February 12, 2009
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Online journalist and new media consultant David Spark outlined his terrible experience with a large PR firm yesterday on his blog. It’s the same old story and one that many bloggers and journalists experience when working with PR consultants from big agencies. In this case, David was spammed by the agency and approached to be [...]
Read moreThe Best Fictional Accounts on Twitter
February 11, 2009
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There are many sound business reasons to use Twitter: connect with customers, monitor brand reputation, float ideas, learn new things, and keep up with trends. But there’s also keeping tabs on what God is up to. I mean it can’t hurt to be a follower. Right? And then you can always keep an eye on [...]
Read moreHighTalking: How Blogging Wrecked Linda Keenan’s Career
February 10, 2009
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Once upon a time, Linda Keenan worked as a senior producer for CNN and before that at Bloomberg TV. Now she’s a stay-at-home mother, an avid social media enthusiast and blogger for the Huffington Post (although since the election, she’s taken a break). Last Sunday, she wrote a satirical column for the Boston Globe Magazine [...]
Read moreImproving Boston.com: Suggestion #5 – Engaging with Readers, Really
February 5, 2009
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Here’s the big secret of newspapers: they really hate feedback, unless it is positive. Call an editor to complain about the accuracy of the story and you’ll soon discover what I mean. Newspapers have become islands of self-importance. Editors and reporters think that they are smarter than everyone else and bristle at suggestions on how [...]
Read moreHighTalking: Paul Gillin Interview About New Media
February 4, 2009
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Paul Gillin, social media maven and author of the books “The New Influencers” and “Secrets of Social Media Marketing,” understands the rapidly changing world of web marketing better than most pundits. He’s insightful, practical, and plain-speaking. Probably because he used to be a journalist – and a good one. Paul is a sought-after speaker, consultant, [...]
Read moreImproving Boston.com: Suggestion #4 – Execute a Real Blogging Strategy
February 3, 2009
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The Boston.com homepage features topic tabs running along the top of the page that contain shortcuts to Business, Sports, and Jobs. What it doesn’t have is a shortcut to the Globe’s own staff produced blogs. Keep in mind this is Boston DOT COM. The Boston Globe’s online property and yet its own blogs are mysteriously [...]
Read moreImproving Boston.com: Suggestion #3 – Build a Site that Encourages Browsing
February 2, 2009
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We’ll add once again that the Boston Globe is our newspaper of choice. Our goal in using its web site — Boston.com — as an example in this series is not to criticize Boston.com specifically, but to discuss how newspaper web sites in general can improve. The series starts here. Right now Boston.com focuses on [...]
Read moreHighTalking: Josh Bernoff Talks Social Media
January 30, 2009
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Josh Bernoff, vice president and a principal analyst at Forrester Research, is co-author of one of my favorite books on social media: Groundswell. If you haven’t read it – you should. It’s one of those books where you’re constantly slapping your forehead and muttering, “Of course!” Josh is one of the most highly regarded technology [...]
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