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	<title>HighTalk &#187; Media Relations</title>
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	<link>http://hightalk.net</link>
	<description>Conversations with George F. Snell III on Media, PR &#38; the Social Web</description>
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		<title>HighTalk &#187; Media Relations</title>
		<link>http://hightalk.net</link>
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		<item>
		<title>3 Ways to Save Journalism from Extinction</title>
		<link>http://hightalk.net/2013/03/21/3-ways-to-save-journalism-from-extinction/</link>
		<comments>http://hightalk.net/2013/03/21/3-ways-to-save-journalism-from-extinction/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 15:41:54 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[Boston Phoenix]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[New York Times Co.]]></category>
		<category><![CDATA[Pew Research Center]]></category>
		<category><![CDATA[Pro Publica]]></category>
		<category><![CDATA[Robert McChesney]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WBUR]]></category>
		<category><![CDATA[WHDH]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4706</guid>
		<description><![CDATA[Let this statistic sink in for a moment. Total number of journalists in the U.S.: 40,000 Total number of Google employees: 54,000 Google was founded in 1998.  Journalism may have died around the same time. Try this one on for size. There are 3.6 public relations professionals for every single journalist.  Nearly 4 to 1. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4706&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/03/21/3-ways-to-save-journalism-from-extinction/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

		<media:content url="http://hightalk.files.wordpress.com/2013/03/facebookdown.png?w=588" medium="image">
			<media:title type="html">Facebookdown</media:title>
		</media:content>
	</item>
		<item>
		<title>How to be a Paperboy</title>
		<link>http://hightalk.net/2013/03/13/how-to-be-a-paperboy/</link>
		<comments>http://hightalk.net/2013/03/13/how-to-be-a-paperboy/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 06:37:32 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Syndication]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4653</guid>
		<description><![CDATA[Remember the neighborhood paperboy? Every morning (or afternoon) he mounted his bicycle with his trusty his canvass shoulder bag and hand delivered the daily newspaper to dozens, even of hundreds of households. Personalized, customized delivery to meet the needs of the clients. That used to be the way content was delivered. But make no mistake [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4653&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/03/13/how-to-be-a-paperboy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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		<media:content url="http://hightalk.files.wordpress.com/2013/03/brokenwindow.png?w=588" medium="image">
			<media:title type="html">Bad delivery is better than no delivery at all.</media:title>
		</media:content>
	</item>
		<item>
		<title>Has Journalism Become Elitist?</title>
		<link>http://hightalk.net/2013/03/07/has-journalism-become-elitist/</link>
		<comments>http://hightalk.net/2013/03/07/has-journalism-become-elitist/#comments</comments>
		<pubDate>Thu, 07 Mar 2013 13:09:28 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4627</guid>
		<description><![CDATA[The answer, unfortunately, might be yes. At one point, only a couple of decades ago, newsrooms were filled with reporters culled from the ranks of blue-collar and working class families. When I started in journalism, newsroom were gritty places. Profanity was not only common, but as permanent as the water stains on the ceiling tiles. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4627&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/03/07/has-journalism-become-elitist/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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		<media:content url="http://hightalk.files.wordpress.com/2013/03/journalismelite.png?w=588" medium="image">
			<media:title type="html">JournalismElite</media:title>
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	</item>
		<item>
		<title>3 Ideas for the New Boston Globe Owners</title>
		<link>http://hightalk.net/2013/02/25/3-ideas-for-the-new-boston-globe-owners/</link>
		<comments>http://hightalk.net/2013/02/25/3-ideas-for-the-new-boston-globe-owners/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 15:09:11 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[New York Times Co.]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4609</guid>
		<description><![CDATA[&#160; The Boston Globe is the largest newspaper in New England.  The powerhouse regional daily newspaper, which still sets the agenda for daily discourse in Boston and Massachusetts. But it has been dying a not-so-slow death for more than a decade. Like most daily newspapers, the Globe has seen its paid circulation plummet (from a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4609&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/02/25/3-ideas-for-the-new-boston-globe-owners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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		<media:content url="http://hightalk.files.wordpress.com/2013/02/futureofjournalism.png?w=588" medium="image">
			<media:title type="html">FutureofJournalism</media:title>
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	</item>
		<item>
		<title>Journalism&#8217;s Addiction: In Love with Journalists</title>
		<link>http://hightalk.net/2013/02/21/journalisms-addiction-in-love-with-journalists/</link>
		<comments>http://hightalk.net/2013/02/21/journalisms-addiction-in-love-with-journalists/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 15:41:20 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Morning Edition]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Nina Totenberg]]></category>
		<category><![CDATA[NPR]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4585</guid>
		<description><![CDATA[The practice of journalists interviewing journalists has become a pet peeve of mine. So I was irked recently when listening to NPR&#8217;s Morning Edition and the host introduced a story about the Egypt reaching the one-year anniversary of Hosni Mubarak being ousted as president. In order to recap the last year and the turmoil Egypt [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4585&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/02/21/journalisms-addiction-in-love-with-journalists/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

		<media:content url="http://hightalk.files.wordpress.com/2013/02/journalistvalentine.png?w=588" medium="image">
			<media:title type="html">JournalistValentine</media:title>
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	</item>
		<item>
		<title>Will Anyone Ever Pay for Journalism Again?</title>
		<link>http://hightalk.net/2013/02/13/will-anyone-ever-pay-for-journalism-again/</link>
		<comments>http://hightalk.net/2013/02/13/will-anyone-ever-pay-for-journalism-again/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 19:13:13 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[New York Times]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4577</guid>
		<description><![CDATA[Never giveaway a product if you have to sell it to stay in business. Sounds like a no-brainer doesn&#8217;t it?  Because guess what happens when no one wants to buy your product anymore? You go out of business. That&#8217;s what&#8217;s happening to the business of journalism right now.  It is slowly, but surely, going out [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4577&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/02/13/will-anyone-ever-pay-for-journalism-again/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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		<media:content url="http://hightalk.files.wordpress.com/2013/02/journalismtimes.png?w=588" medium="image">
			<media:title type="html">JournalismTimes</media:title>
		</media:content>
	</item>
		<item>
		<title>BTW &#8211; Journalism Continues to Collapse</title>
		<link>http://hightalk.net/2013/02/01/btw-journalism-continues-to-collapse/</link>
		<comments>http://hightalk.net/2013/02/01/btw-journalism-continues-to-collapse/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 23:36:51 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Daily Intelligencer]]></category>
		<category><![CDATA[Dow Jones]]></category>
		<category><![CDATA[MarketWatch]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Politico]]></category>
		<category><![CDATA[The Great Media Collapse]]></category>
		<category><![CDATA[Time Magazine]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4558</guid>
		<description><![CDATA[Remember 2009? The year that I like to call &#8220;The Great Media Collapse.&#8221; Layoffs galore.  Newspapers folding.  Magazines selling for peanuts (remember the $5 million fire sale for BusinessWeek?). 2009 ended with more than 14,000 journalists in the unemployment line and newspaper circulations plunging to the lowest levels since the 1940s. Not a good year [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4558&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2013/02/01/btw-journalism-continues-to-collapse/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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		<media:content url="http://hightalk.files.wordpress.com/2013/02/hungjo.png?w=194" medium="image">
			<media:title type="html">HungJO</media:title>
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	</item>
		<item>
		<title>Pitching Social Content</title>
		<link>http://hightalk.net/2012/12/06/pitching-social-content/</link>
		<comments>http://hightalk.net/2012/12/06/pitching-social-content/#comments</comments>
		<pubDate>Thu, 06 Dec 2012 15:19:47 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Outbrain]]></category>
		<category><![CDATA[Syndication]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4311</guid>
		<description><![CDATA[In the swirling storm of social media its popular to frown on the old-fashioned notion of pitching &#8220;traditional&#8221; media. How many times have you been told that media relations is dead? Well, it isn&#8217;t.  In fact, it&#8217;s importance may be on the verge of a major upswing. First, can we please dispel the term &#8220;traditional [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4311&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
		</media:content>

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			<media:title type="html">Shark</media:title>
		</media:content>
	</item>
		<item>
		<title>The Death of the Deadline</title>
		<link>http://hightalk.net/2012/12/05/the-death-of-the-deadline/</link>
		<comments>http://hightalk.net/2012/12/05/the-death-of-the-deadline/#comments</comments>
		<pubDate>Wed, 05 Dec 2012 17:17:14 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Old Media]]></category>
		<category><![CDATA[Filters]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4328</guid>
		<description><![CDATA[One of the enormous changes in journalism during the &#8220;internet age&#8221; has been the loss of the deadline. The impact of this demise has been significant, but rarely discussed.  Yet it may be one of the biggest in changes in the way journalists research, write and publish news stories. When I started as a  journalist [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4328&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hightalk.net/2012/12/05/the-death-of-the-deadline/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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			<media:title type="html">Deadline</media:title>
		</media:content>
	</item>
		<item>
		<title>The Demise of Traditional Filters</title>
		<link>http://hightalk.net/2012/05/24/the-demise-of-traditional-filters/</link>
		<comments>http://hightalk.net/2012/05/24/the-demise-of-traditional-filters/#comments</comments>
		<pubDate>Thu, 24 May 2012 21:04:32 +0000</pubDate>
		<dc:creator>gfsnell3</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Old Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Filters]]></category>

		<guid isPermaLink="false">http://hightalk.net/?p=4001</guid>
		<description><![CDATA[&#160; In many ways, traditional filters made it so much easier to find and consume content.  Traditional filters also came with the benefit of having a stamp of approval.  We knew the content had been, well, filtered. Take newspapers. Newspapers filter news and information for us.  Editors and journalists cover news they believed is important [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hightalk.net&#038;blog=6188279&#038;post=4001&#038;subd=hightalk&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gfsnell3</media:title>
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			<media:title type="html">Filters</media:title>
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