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All the Fake News Fit to Print

Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]

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This Blog Post Will Forever Change the Way You Read Headlines

My headline is an example of where online journalism is heading – or should I say “sinking.” Once upon a time this kind of “link-baiting” headline was limited to, well, bloggers and to low-brow online publishers: BuzzFeed UpWorthy Gawker, etc. And, yes, I’m guilty of reading ALL of them. But I don’t read those publications […]

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It’s the Distribution, Stupid

Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it ever did. That’s why every brand needs a content distribution strategy now more than ever. Because content without an audience is useless content. […]

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All the Fake News That’s Fit to Print

Here’s how many people now get their news and information: Google Twitter Facebook In other words, through search and social media. It works one of two ways: People go to a search engine, enter a search term, and then click on a link within the top 10 search results People scroll through their social media […]

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Q: Why did Patch Fail? A: Quality

It takes people and resources to create quality journalism. Patch wanted quality journalism with neither. So it got what it paid for. As a result, AOL is pulling the plug on Patch, the company’s grand experiment creating a network of local news hubs. It’s hard to believe that at one time Patch had about 900 […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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4 Reasons Why Newspapers Are Failing

Journalists – and especially former journalists – love to pontificate on the demise of the industry. As one of those former journalists, I plead guilty. There are many reasons why the traditional newspaper model is already dead, but here are the four BIG reasons. 1. Readers don’t want to pay for news anymore There’s this […]

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Are Journalists Becoming Obsolete?

Another top name in journalism has departed. Say good-bye to David Pogue, a brand-name technology columnist for the New York Times, who will now be working for Yahoo. As a content marketer. Pogue joins a long list of top-of-the-heap journalists bailing on newspapers and magazines to join the growing ranks of journalists working inside corporations. From […]

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Why Your Brand Content Really Matters

Here is how more people, especially young people, consume content. 1. They search for it. On Google mostly. Google has become a daily newspaper, Farmer’s Almanac and encyclopedia all rolled into one. When they want information or news they plug-in the keywords and press enter. 2. They have it recommended to them. On Facebook and […]

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