Facebook has become so big and powerful that communicators and marketers should consider it as another category outside of the web. In other words, brands need an online strategy – and a Facebook strategy. Here’s why. The population of the world is projected to be about 6.9 billion people at the end of 2011. Just […]
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Sharing Is the New Web Browsing
June 9, 2011 
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Sharing links to content, particularly on Facebook, is now an enormous engine for driving web traffic and has transformed content delivery. A new study released this week from ShareThis, Starcom MediaVest Group and Rubinson Partners found that 10 percent of all Internet traffic is a result of sharing and that sharing accounts for 31 percent […]
Read moreSocial Media is Plain Speaking
May 2, 2011 0 Comments
One of the unexpected benefits of social media its is forcing communicators and marketers back to plain speaking. Corporations and organizations are insular by nature. Like gated communities. This natural isolation with peers and like-minded individuals results in the development of specialized languages. Short-cuts are taken with communications. This is natural because everyone in your […]
Read more Why is Facebook so Important?
April 11, 2011 6 Comments
Because it’s where masses of people are congregating online. It has become the online clubhouse of choice for more than 500 million people. The statistics for Facebook simply can’t be ignored: 50 percent of users log in every day Users spend 700 billion minutes a month there The average user creates 90 pieces of content […]
Read more Who Owns & Controls a Brand’s Social Media?
March 11, 2011 0 Comments
The dust-up over the f-word being accidentally published on a Chrysler’s Twitter account is one of those “here today, gone tomorrow” non-stories. In reality this is about as significant as a politician saying something off-color with a microphone fastened to his tie or an anchorman at a national TV news show swearing while on camera. […]
Read more The Inside Track on Social Shopping
March 8, 2011 3 Comments
Right now there are two primary tracts for social shopping. For lack of better terms let’s identify and define them thus: Social Shopping Services Social Storefronts Social Shopping Services These are the third-party services that rely on cool technology, social networking and crowdsourcing to offer exclusive deals to their members. This category includes LivingSocial and […]
Read more The Future of Coupons is Facebook
February 15, 2011 4 Comments
The old way: Consumers clipped coupons from newspapers, mostly on Sundays. They perused pages upon pages of multicolored fliers looking for the brands they used. With a pair of scissors, they clipped and then filed the coupon. If brands were lucky about 1 in 5 were redeemed. The rest ended up in landfills. Brands knew […]
Read moreWhy Do We Love Brands?
December 13, 2010 1 Comment
Because they reflect who we think we are and/or who we aspire to be. Brands – every brand – gives customers some kind of emotional reaction. That can be good (think Sesame Street) or it can be bad (think BP). Brands have created this emotional connect through marketing, public relations and advertising. They still do. […]
Read moreWhy Do People Follow Brands?
November 11, 2010 0 Comments
On the surface it seems strange to follow a business on a social network. Social networks encourage one-to-one communications and engagement. They are personal. How is it remotely possible to connect “personally” with a brand online? It isn’t – at least in the aggregate. But the definition of a social network as a “one-to-one” communications […]
Read moreDispelling 3 Prevailing Myths about Social Media
October 26, 2010 2 Comments
Social media is not a sacred vocation. There’s an enormous misunderstanding – generally pushed by social media experts – that social media needs to be “authentic” and “genuine.” That this “honesty” and “transparency” means that marketing and communications departments can’t be in charge of social media activities (like blogging or the company Facebook page). These […]
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