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Fewer Choices, Please…

Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]

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A Distribution Manifesto

Let’s talk Ron Burgandy. I’m sure you’ve all seen the spot on ESPN where Will Ferrell interviews Peyton Manning. It was broadcast on-air and the video now has 3M+ views on YouTube. People have been sharing it everywhere and bloggers and media are talking and writing about it. So was that a paid spot? Or […]

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What is the Value of a Facebook Fan?

A recent Facebook campaign in Norway brings up a few interesting questions: What is the value of a Facebook fan? Is engagement the only measurement that counts on Facebook? Here’s the campaign in a nutshell. Burger King Norway’s Facebook page had 38,000 fans, but low engagement. They also had some fans complaining about Burger King […]

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Stop Trying to Beat Wikipedia

Because you can’t. It seems like every few weeks I get an inquiry about Wikipedia from a client. Usually they are upset about their entry. Most of the time they want to delete negative portions of the entry and infuse it with their marketing messages. My response is always the same. Leave it alone. In […]

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The 3 Primary Ways People Discover New Content

Why waste your time buying advertising? Advertising is what most people try to avoid. They hate commercials (except at the Super Bowl). They hate pop up ads. They hate billboards. Let’s face it – they hate advertising. It’s also a terrible way to introduce people to your content. What’s better? A distribution strategy that mixes […]

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Hey Madison Avenue, PR is the New Advertising!

They gathered last week in the city that never sleeps. Their goal? Figure out how to clog up our social media channels with more advertising. Who were these people? Advertisers. Last week was Madison Avenue’s annual conference in New York known as Advertising Week. As expected there was lots of hand wringing about the state […]

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3 Reasons Why Social Media is Dangerous

Lots of brands are afraid of social media. That’s why they do it poorly, or why they don’t do it at all. Unfortunately, ignoring a communications trend is not a recipe for success – especially when the trend turns into an actual best practice. So if you’re a brand and you aren’t doing social media? […]

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Be the News

Stop pitching news stories to the media. Seriously. Instead break your own news. Tell your own story. Take your own photographs. Create your own graphics. Produce your own video. Research your own study. Why give all the good stuff to the media? Especially now. You have your own publishing channels. You have a website – […]

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Marketing is the New Journalism

And journalism is the new marketing. For better or worse, we are moving rapidly into a state of brand-produced journalism.  It’s happening on two fronts: Sponsored Content and Brand Publishing Sponsored Content There’s no doubt traditional media companies are dropping like flies.  Circulations and subscriptions have flat-lined – print advertising revenue is moving to digital […]

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The Eyes of Lots & Lots of Strangers

They are watching you. And if you install Ghosterly on your browser, “they” will finally have names. Names like KissMetrics, Quantcast, Google Analytics, ChartBeat and MediaMind.  These are just some of the many companies pilfering your data online.  They are watching and recording your every click and then selling it to corporations, governments and private […]

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