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What’s Wrong with Facebook? You Can’t Scale

And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]

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This Blog Post Will Forever Change the Way You Read Headlines

My headline is an example of where online journalism is heading – or should I say “sinking.” Once upon a time this kind of “link-baiting” headline was limited to, well, bloggers and to low-brow online publishers: BuzzFeed UpWorthy Gawker, etc. And, yes, I’m guilty of reading ALL of them. But I don’t read those publications […]

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Content First, Website Second

No one goes to websites anymore, except when they do. Sounds nuts, I know, but let me explain. I don’t purposely visit many websites anymore, especially websites that produce their own content. You probably don’t either. The idea of going directly to a website and exploring its content is becoming an old-fashioned notion. That just […]

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Hey, Brands, Stop Talking About How Great You Are

Let me tell you about an energy company I know called EnergyX. They are a real company, but EnergyX isn’t their real name. You’ll see why so enough. They are a public company with about $400 million in revenue. They employee 800 employees and have technology products that can only be described as cool. It’s […]

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Why Brands Are Starting to Hate Facebook

Yes, I get it. Facebook is HUGE. It’s THE social network. Nothing else comes close. Yet it seems like they are clueless when it comes to working with brands. With understanding how marketing actually works within large enterprises (the tension for example between communications/PR and advertising). Facebook also seems perplexed about what marketers really want to be able […]

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Content Distribution Starts at Zero

You’ve just developed a great piece of brand content: a video a blog post an infographic a survey How many people are going to see it? Without a content distribution strategy you should expect exactly zero. That’s right. Nada. No one. Zero. The days when you could post content on social channels and expect large […]

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Facebook is Broken, Editorial Standards Can Fix It

Why do people “like” Facebook? Simple: It’s the content. I use it to find content I like: articles, cartoons, and videos. All recommended by friends. I use it to debate, quip, and joke with friends. I used it to see what friends, co-workers and neighbors are doing. I use it to circulate my own content. […]

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3 Ways to Make Your Content Awesome

Here are three ways to think differently about brand content that can help you reach your audiences better. 1. Your content is only as good as its distribution You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative […]

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Content Distribution is the New PR

  Here’s a lesson I never forgot. When I departed journalism to become a PR consultant, I carved out a specialty at media relations. I excelled at getting the business media – Businessweek, Wall Street Journal, Fast Company and many others – to write about my clients. I can remember one client getting frustrated with […]

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The Holidays are Better When They are Live

GoLive Holiday Concert from Weber Shandwick Boston This year Weber Shandwick rolled out a new offering: GoLive. GoLive is creating a TV-quality “live” broadcast online. We have done cooking shows, gadget shows, thought leadership broadcasts – you name it. All of them broadcast on digital and social media channels: from Facebook to Twitter. It’s a […]

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