Let this statistic sink in for a moment: 86 percent of smart phone owners are using their phones while watching television. You would think this concept would scare the heck out of TV networks. After all, when viewers are dividing their attention between your show and another screen you are losing mind share. Your content [...]
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The Tip of the Social Media Iceberg
May 1, 2012
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A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is [...]
Read moreHow to Proliferate Content
April 26, 2012
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So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy [...]
Read moreIs Social Media More Important than Traditional Media?
March 28, 2012
9 Comments
What is better for a brand? A.) 25 million Facebook fans B.) An article in the New York Times Ideally, you’d like both. But if forced to pick, I’d probably go with A. Facebook fans are a constant – a set of people who have opted into your content. While they don’t all receive your [...]
Read moreCollecting Content Isn’t An Art – Creating It Is
March 14, 2012
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Woe to the content curator! This is how askew the conversation on content aggregation and curation has gotten. Content curators (people and companies that scan the web for interesting articles, photographs and videos that are created by other people and post them on their own sites) are upset that they are not getting enough credit [...]
Read moreIs Curating Content the Elegant Art of Theft?
March 13, 2012
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Longform.org is a private company – despite the dot-org in its URL. The company curates content – in this case long-form journalism from magazines and newspapers. The company selects what it deems the best in the category and presents the articles in a beautiful and elegant format that makes them easy to read on mobile [...]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012
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One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole [...]
Read moreBlank Canvas
February 16, 2012
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That is exactly what social media is. A blank canvas. An empty page. There is no content on Facebook, Twitter, YouTube or any other social network without content creators. People, brands, artists, writers and news organizations populate social networks with content and bring the value to it. Social media companies are just platforms. They are [...]
Read moreThe End of Channel Media
February 6, 2012
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CNN used to be a cable news network. The New York Times used to be a newspaper. The Huffington Post used to be a blog. But that’s not the case anymore. CNN, New York Times and the Huffington Post (like almost every other major news organization) are no longer defined by their channels. This is [...]
Read moreGetting Rational on SOPA
January 25, 2012
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The debate on the Stop Online Piracy Act (known as SOPA) has jumped the shark. SOPA and its companion bill Protect Intellectual Property Act (PIPA) were both shelved recently by Congress and the Senate after a frenzied protest by dozens of websites and Internet companies including Google, Wikipedia and Facebook. The goal of the bills [...]
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