The debate on the Stop Online Piracy Act (known as SOPA) has jumped the shark. SOPA and its companion bill Protect Intellectual Property Act (PIPA) were both shelved recently by Congress and the Senate after a frenzied protest by dozens of websites and Internet companies including Google, Wikipedia and Facebook. The goal of the bills [...]
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2012 Will be the Year of Social Catch-Up
January 3, 2012
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Social media moves like the Flash. Zip! Bang! Boom! It’s fast – really fast. Stop paying attention for a couple of days and you feel like you’ve missed an entire movement. There’s always innovation – new technology, cool sharing tools, new ways to monitor and manage. Heck, there are new platforms and applications seemingly dropping [...]
Read moreTake a Deep Breath… and Organize
December 6, 2011
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Once upon a time social media seemed so easy. Open a Facebook page. Tweet out a link to a press releases. Set up a LinkedIn profile. Throw a video up on YouTube. It’s free! It’s easy! But that feeling of ease is quickly replaced by trepidation and later by a disbelief that you ever thought [...]
Read moreThe Content Explosion
November 9, 2011
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Corporate communications used to be straightforward: Publish a press release Talk to the media about it That lead to news articles that could outline a company’s products and services for potential customers. But that model was altered by the web when companies could then provide details and additional information on their websites and then [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreHere’s Your 1-2 Content Plan
September 22, 2011
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Here’s your content plan: 1. Figure out what you’re going to say. 2. Then say it. I know that sounds flip, but it really isn’t. This two-step plan is actually more difficult that it seems. But if you’re a brand – whether a global corporation or a small business – you should be creating content [...]
Read more Is Extreme Economics Infecting Social Media?
September 21, 2011
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In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with [...]
Read moreIt’s Not About Social Networks
September 14, 2011
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At a recent client meeting Google+ came up in conversation. The client asked: “Do we need a strategy for Google+ yet?” I started to answer, but then I stopped myself. “No,” I finally said. “You don’t. You don’t need specific strategies for social networks. They are channels and at the end of the day channels [...]
Read more6 Simple Tips to Make People Share Your Content
September 6, 2011
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The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content. Here are six ways (there [...]
Read moreThe Day of Infamy for Newspapers
August 29, 2011
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For the newspapers, July 1, 1980 is a day of infamy. (And no, it isn’t because at the time “Do That To Me One More Time” by Captain & Tennille was one of the biggest hit songs.) July 1, 1980 is the day when the Columbus Dispatch launched the first newspaper website and put free [...]
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