Because they do a lousy job of explaining themselves. I’ll get to that momentarily. But first why is Wikipedia hands off for PR people? The reason is simple: Because Wikipedia isn’t an owned, earned or paid channel. For those of us who don’t work in marketing or communications, those distinctions are how the industry identifies [...]
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The Wrath of Everyone & How to Avoid It
November 14, 2011
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If you’re a brand (or a celebrity) and you make a mistake on a social network then expect the following: Righteous fury directed right at you in a sudden firestorm Personal insults and questions about your intelligence, character and integrity Lectures from social media “experts” (usually in the form of condescending blog posts) providing you [...]
Read moreThe Content Explosion
November 9, 2011
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Corporate communications used to be straightforward: Publish a press release Talk to the media about it That lead to news articles that could outline a company’s products and services for potential customers. But that model was altered by the web when companies could then provide details and additional information on their websites and then [...]
Read moreThe Murky Rules of Facebook Contests
November 1, 2011
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The rules for running a brand contest or a promotion on Facebook are quite clear. Facebook spells them out succinctly in its Promotion Guidelines – if, of course, you can find them. What is murky, however, is whether there are consequences for violating these guidelines. I know of only of one brand (SAS Airlines) called [...]
Read moreWhy Outsourcing Social Media is Critical for Brands
October 20, 2011
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I often meet with brands from all over the country – mostly big, global brands, but also mid-sized and smaller companies. Here are the two biggest challenges they have with social and digital communications: 1.) Knowledge. When you work at a single company it is difficult to get expertise on areas where you aren’t actively [...]
Read moreThe Only Guarantee in Social Media? Mistakes
October 17, 2011
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And, of course, “social media gurus” calling out anyone and everyone who does happen to make a mistake (because we all know that social media gurus never ever make mistakes). You haven’t worked in social media for very long if you haven’t bumbled by doing at least one of following: Tweeting something inappropriate (oh, if [...]
Read more Is Extreme Economics Infecting Social Media?
September 21, 2011
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In her fascinating book “The Watchman’s Rattle,” Rebecca Costa talks about a super meme known as “extreme economics.” For those unfamiliar with the concept of memes (rhythms with “seems”) they are units of cultural transmission or imitation and like real genes they compete for survival, some winning and others dying out. They also evolve with [...]
Read moreIt’s Not About Social Networks
September 14, 2011
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At a recent client meeting Google+ came up in conversation. The client asked: “Do we need a strategy for Google+ yet?” I started to answer, but then I stopped myself. “No,” I finally said. “You don’t. You don’t need specific strategies for social networks. They are channels and at the end of the day channels [...]
Read more6 Simple Tips to Make People Share Your Content
September 6, 2011
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The secret to getting people to share your content is easy: Make it concise and compelling. And then syndicate the content on various online and social channels to make it easy to find. But there are specific tips you can use to make people more willing to share your content. Here are six ways (there [...]
Read moreThe Failure of Corporate Technology
September 1, 2011
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I can’t send one of my clients large files via YouSendIt, a free online file sharing service. Why? Her company blocks it. So when we share videos with this client we have to burn the videos onto a DVD and mail them to her. Even with fastest delivery times, it can take up to 24-hours [...]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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