One aspect of social media I dislike immensely is the sense of magical thinking hovers about it. Some of the medium’s most rabid advocates possess a spooky evangelical zeal about digital communications. At times it can feel like snake-oil salesmen who promise miraculous cures. That’s why it’s not usual to find bold proclamations that social [...]
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The Tip of the Social Media Iceberg
May 1, 2012
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A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is [...]
Read moreHow to Proliferate Content
April 26, 2012
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So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy [...]
Read moreSocial Media is a Requirement
March 22, 2012
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Overheard at the gym. SCENE: A middle-aged man talking to a woman about a recent job interview. GUY: He asked me if I had a Facebook page. WOMAN: Do you? GUY: No, of course not. Who has a Facebook page? I mean besides kids? ———————— I’m going to hazard a wild guess that our [...]
Read more7 Tips for Getting Your Content Noticed
March 12, 2012
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One of the biggest social media myths is the following: Content wants to be free. As if content were locked in a dirty cell, hands gripping the iron bars, and longingly gazing out at a field of wind-swept clover. It isn’t quite like that. The quote is attributed to Stewart Brand, founder of the Whole [...]
Read moreFacebook Shopping Isn’t Going Anywhere – But Up!
February 21, 2012
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And up and up. There has been a recent spate of stories in the mainstream press about the struggles of Facebook shopping. The current twist is that Facebook shopping is failing because people don’t want to shop on Facebook. One social media pundit recently quipped: “Turns out shopping isn’t that social.” The reason for [...]
Read moreBlank Canvas
February 16, 2012
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That is exactly what social media is. A blank canvas. An empty page. There is no content on Facebook, Twitter, YouTube or any other social network without content creators. People, brands, artists, writers and news organizations populate social networks with content and bring the value to it. Social media companies are just platforms. They are [...]
Read moreWhat the Heck is SOPA?
January 18, 2012
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If you’re online today – or on Twitter or Facebook – you’ve likely seen the acronym SOPA. You may have also noticed that several website including Google, Wikipedia and Yahoo have altered their sites to protest SOPA. Check out the blacked out Google logo above. What’s going on? SOPA stands for the Stop Online Privacy [...]
Read more5 Tips for a Social Media Crisis
January 17, 2012
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You can take this to the bank: If you are a brand then you’ll experience a social media crisis. It’s inevitable. Look at it this way. No brand in existence – not even the most popular and best-loved brands in the world – has ever avoided a negative phone call, a snarky email, a compliant [...]
Read more2012 Will be the Year of Social Catch-Up
January 3, 2012
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Social media moves like the Flash. Zip! Bang! Boom! It’s fast – really fast. Stop paying attention for a couple of days and you feel like you’ve missed an entire movement. There’s always innovation – new technology, cool sharing tools, new ways to monitor and manage. Heck, there are new platforms and applications seemingly dropping [...]
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