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Mine is Longer Than Yours

  There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]

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Deal With It: News is a Commodity, a Worthless One

The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few months suggests it doesn’t think it can.” Well of course Twitter doesn’t think it can make money off of […]

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3 Reasons Why Facebook Communities Are Dead

When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]

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Fewer Choices, Please…

Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]

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Going Live is Really, Really Hard

For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]

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What is Brand Content Supposed to Do?

It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]

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All Media is Paid

Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]

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What’s Wrong with Facebook? You Can’t Scale

And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]

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All the Fake News Fit to Print

Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]

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This Blog Post Will Forever Change the Way You Read Headlines

My headline is an example of where online journalism is heading – or should I say “sinking.” Once upon a time this kind of “link-baiting” headline was limited to, well, bloggers and to low-brow online publishers: BuzzFeed UpWorthy Gawker, etc. And, yes, I’m guilty of reading ALL of them. But I don’t read those publications […]

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