It was inevitable. Because social media is not the end all be all. Social media won’t cure your marketing woes. Social media will not make you more popular. And social media will not cure cancer. Social media is a channel (or more accurately several channels) and it always has been. Just like television, radio, email and websites. Facebook, […]
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Archive by Author
The Big, Fat Content Glut
May 14, 2013 
4 Comments
Content is everywhere – and that’s the problem. Content creators – bloggers, videographers, writers, artists, designers, musicians, journalists, directors, illustrators, actors, etc. – should be celebrating. The internet has opened up the world to them. Writers can sell novels and non-fiction directly to readers. Musicians can sell their songs right to listeners. YouTube and Vimeo […]
Read moreWhy “Likes” Matter
May 8, 2013 3 Comments
Nothing causes as much consternation as a Facebook “like.” Marketers want to give it a value. Sales guys want to monetize it. Communicators want to measure it. But the simple fact is that few people understand it. So what is a like? What does it mean when a Facebook user “likes” something? First, you need […]
Read more10 Signs That You Need to Unplug
May 2, 2013 8 Comments
1. You use the word retweet instead of repeat in casual conversation. 2. You actually say to someone: “I just read something about that on Facebook.” 3. The distant sound of a mobile phone ring makes you check your own phone for an incoming call (extra points if you do this after hearing a mobile […]
Read more4 Myths of Social Media Authenticity
April 29, 2013 9 Comments
One of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on […]
Read moreWhat Technology in the Classroom Should Mean
April 24, 2013 1 Comment
Public schools are adding tablets and laptop computers into their educational programs in record numbers. One of the main reasons educators cite for this proliferation of technology is a variation of this thinking: “The jobs of the future will be using technology and computers and students need to learn them to be prepared for the […]
Read moreBoston, Social Media & the Press
April 22, 2013 1 Comment
During the horrific week of the Boston Marathon bombings – where the news seem to fly faster than even Twitter – one thing stuck out like a sore thumb: The mainstream media remains the best place to get accurate news. Despite all the cuts, all the closings and the sorry economic state of the mainstream […]
Read moreYou’re Not Married to Your Social Networks – You’re Just Dating
April 12, 2013 4 Comments
Because if history is any guide – social networks come and go. Mostly go. So don’t go off and get hitched. As my astute colleague Greg Swan recently noted: “You would think the track record of social network migration (i.e. users emigrating from Compuserve to AOL, AOL to Friendster, Friendster to MySpace, more recently MySpace […]
Read moreLet’s Count the Ways You’re Screwing Up Social Media
April 9, 2013 3 Comments
Because the ways are many and varied. If you needed any evidence that brands are doing social media all wrong then look no further than a recent survey sponsored by Ragan’s PR Daily and several partners. The statistics are jaw-dropping: Only 27 percent of brands have a dedicated social media team Sixty-five percent of brands […]
Read moreShould We Block Big Brother Tactics by Companies?
April 4, 2013 8 Comments
Gmail reads my emails. … so they can serve me targeted ads. Amazon analyzes my book buying habits. …to serve me up ads via recommendations. Facebook studies my posting habits and likes. …to sell my profile to advertisers so they can target me with ads. Google collects and analyzes my search habits. …to serve me […]
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HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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