Despite the fact that Facebook’s IPO will likely value the company at more than $100 billion this week (about the same as the GDP of Vietnam), Facebook is no longer the Prom Queen. Just like Fonzie, hula hoops, Cabbage Patch kids, and Coldplay, Facebook isn’t cool anymore. It’s too damn big as it nears one [...]
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Archive by Author
Social Media Will Not Cure Cancer
May 15, 2012
4 Comments
One aspect of social media I dislike immensely is the sense of magical thinking hovers about it. Some of the medium’s most rabid advocates possess a spooky evangelical zeal about digital communications. At times it can feel like snake-oil salesmen who promise miraculous cures. That’s why it’s not usual to find bold proclamations that social [...]
Read moreFilters in the Age of Media Bombardment
May 14, 2012
2 Comments
Forget 24/7 news cycle. Try 604,800 second news cycle (yes, that’s the number of seconds in a week). Forget the 40-hour work week. Try 168-hour work week. Oh, you don’t work the entire 168-hours in an average week, but if you work in an executive position anywhere that’s the number of hours you’re “on call.” [...]
Read moreThe Future of TV is Social
May 7, 2012
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Let this statistic sink in for a moment: 86 percent of smart phone owners are using their phones while watching television. You would think this concept would scare the heck out of TV networks. After all, when viewers are dividing their attention between your show and another screen you are losing mind share. Your content [...]
Read moreThe Tip of the Social Media Iceberg
May 1, 2012
4 Comments
A client recently quipped: “How hard can social media be? All you have to do is write some tweets and status updates. What’s the big deal?” It was difficult to know where to start. Because calling “social media” tweets and status updates is like calling public relations writing press releases or thinking that advertising is [...]
Read moreBad Blogging: A Guide
April 30, 2012
3 Comments
Every blogger – at some point – is guilty of bad blogging. Blogging is fast – Internet fast. And that means making mistakes. It means errors in judgement. It means writing and publishing on a whim. It means writing without an editor (or a proofreader). In means writing without a net. And that’s dangerous. Not [...]
Read moreHow to Proliferate Content
April 26, 2012
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So you develop this really cool content… Now what? For many brands it means publishing the content on their digital and social channels – blog, Facebook, YouTube, Twitter, etc. – and then waiting for people to interact and share it. Sometimes this works, but sometimes it doesn’t. The reason is because having a content strategy [...]
Read moreFollowing Isn’t a Lifelong Commitment
April 24, 2012
2 Comments
But a lot of people think it is. Every now and then I take the time to cull through the people I follow and connect with on my social networks. I look at Facebook, Twitter, Google+, LinkedIn and others to see who I’m following and why. Admittedly, I’m connected to too many people. It’s part [...]
Read more10 Tips For Creating a Twitter Account You Can Use Professionally
April 16, 2012
2 Comments
Social media is a slippery slope when it comes to maintaining personal and professional profiles. It is becoming more difficult to maintain an equal, but separate relationship. This is true specifically on Twitter. More often than not professional people are required to use their personal Twitter accounts in the course of their careers: to interact [...]
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Creative Commons License
HighTalk by George F. Snell III is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at hightalk.net.
Does Commenting Add Any Value?
Do you read comments? For me the answer is: It depends. I often read the comments on my favorite blogs. The comments on blogs generally add value. Often there are debates breaking out around the issues the blogger has explored in his/her post. I like reading how people are reacting to the content and the [...]
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