Here are three ways to think differently about brand content that can help you reach your audiences better.
1. Your content is only as good as its distribution
You may have written the greatest e-book of all time. You may have produced the funniest video ever made. Your blog post may be the most informative ever penned.
But none of that matters if you content isn’t discovered.
Getting your content in front of the right audiences is just as important as your content. If you don’t have a plan – a strategy – for distributing it then your content will likely languish in obscurity.
2. Engagement isn’t a catch phrase but a powerful incentive for people to consume your content
Posting isn’t good enough. You can post articles, post pictures, post, well, just about anything. And some people will consume your content that way.
But making the content engaging will attract for people.
What does that mean?
Make it interactive. Ask for comments. Ask for feedback. Allow people to shape, change and customize the content. Reward people for interacting with it and sharing it. This makes your content more personal and more worthy of your audience’s attention.
3. Content shouldn’t be self-serving, but audience serving
Stop singing about yourself. Stop praising your self.
If brands want to engage audiences with content then they need create content for the audience. What content does your audience want? They probably don’t want sales pitches. As Tracey Parsons notes in a recent post on Social Media Explorer: “Stop trying to sell me stuff on social!” Amen!
Produce brand content that is helpful, informative, insightful, interesting and even funny. that kind of content.
What tips do you have for making brand content work harder?
The Publisher of the Future Looks Like an Agency (via Digiday)
All I want for Christmas is… (via Social Media Explorer)