My personal email address is a mess.
A big, stinky pile of spam – most of which I never opted in for – crowding out the messages from friends and family that I really do want to read. So I recently spent almost an hour unsubscribing from marketing emails from dozens of brands and organizations – everything from political candidates and non-profits to retail stores and media companies. I was brutal about it.
We’ll see if it actually helps get my personal account to a reasonable place.
Unfortunately, my work email is just as bad. For every useful (i.e. important) email I receive from a client or a colleague – I get a dozen more from vendors (I don’t think there is a social media analytics or conference that hasn’t written to me at least one hundred times) and other spammers.
But spam is no longer just for email anymore. Let me count the ways I’m being inundated by marketers:
- Facebook. My Facebook page has turned into a newspaper circular. The amount of ads on the right side rail is now up to seven and the number of sponsored content inserted into the News Feed has become too much. If you are wondering why so many younger people are opting out of Facebook – this is one of the reasons.
- HighTalk. The fight with spammers in my blog’s comment section is truly frightening. I get at least 25-30 spam comments a day. Most of these are captured by my WordPress spam filter, but the comment spammers are becoming sneakier and more of the spam comments are getting through the filters. So I need to stay on top of this daily.
- My phone. My iPhone is a valuable resource, but the number of applications that are featuring ads is getting annoying. Yes, I know if I’m willing to spend more money then I can opt out of a lot of the advertising supported free ones, but still… The pre-roll videos and in-game/in-app ads are beginning to interfere with the experience of using the apps.
- Twitter. My DM feature is a spam magnet. It generally comes from people I’ve recently followed. They hit me up to buy their ebooks, go to their websites, visit their blogs, buy their products or download their white papers. My general rule is if you hit me up with a marketing messages as soon I follow you – then I immediately unfollow.
- LinkedIn. It’s getting bad over at LinkedIn. My inbox there is almost as bad as my email inboxes – filled with marketing messages and requests for meetings and webinars that the delete button is my new friend. Call me crazy, but unsolicited spam on LinkedIn bugs me more than any other of my spam problems.
How do you deal with spam? Does it drive you nuts? Are you seeing an increase in unwanted noise in your streams? Any advice you want to share?