…and the guilt.
..and the feeling of failure.
But above all the wonderful sensation of FREEDOM. Of getting your life back. Blogging can feel like a great hunger that constantly needs to be nourished. There’s a sense of panic when you haven’t posted in a long time. But when you stop?
And then, if you’re an addict, you’ll likely – but not right away – start another blog. Like I did. HighTalk, now entering its fourth year, is actually my third blog.
I quit the other two. One after more than three years (and a couple of awards) and the second after less than six months.
I’m convinced that blogging – especially for solo practitioners – is provisional pursuit. Every blog has a short lifespan – like a house fly – it may be one post or 1,000, but eventually all blogs come to an end. Unlike the great newspapers of our day, we will not be celebrating the 100th or 150th anniversaries of blogs.
And, trust me, that’s a good thing.
Already we’re seeing the likely end of a good many social media blogs.
One of my favorites, Todd Defren’s PR Squared has been on the wane for several months as Todd builds his agency SHIFT Communications into a world-class shop. As Todd noted in a recent post about the fate of his popular blog “the better long-term bet is to start checking in on the SHIFT Blog much more often: that’s where the Good Stuff will be posted, more often than not.”
Todd promises to keep posting on PR Squared when he has something to say, but the days of his 2-3 posts a week are over.
Even the mighty Robert Scoble – the cyborg blogging machine – can’t keep up. In the last four months, Robert has only posted four times on his blog Scobleizer.
It’s not just social media geeks either. Even professional and prolific writers can’t keep it up forever. One of my favorite authors, the talented J. Robert Lennon, had a fantastic must-read literary blog that went defunct almost two years ago (I kept it in my RSS feed for many many months just hoping it would suddenly start to breathe again. It didn’t).
Although Mr. Lennon appears to be back with a new blog as part of his website. Fingers crossed.
But blogging isn’t forever. So treasure your favorite blogs while you can.
Because one day – could be at any moment – they’re going to stop, including this one.
What are your thoughts on blogging? It’s longevity? Do you blog? Have you quit blogging? Why?
PR Squared “What’s Up with PR-Squared?”