There are more than 12, of course. But for the sake of argument here are 12 important components of social content:
1.) Don’t be boring. This may be the biggest content crime of them all.
2.) Tell amazing stories. And make them multimedia and interactive if you can.
3.) Quality counts. People notice sloppiness and let you know about it.
4.) Don’t be afraid to take risks. Nothing ventured, nothing gained.
5.) Lying will only get you in trouble. The truth sometimes hurts, but at least it is the truth.
6.) Syndication matters. A lot. Putting content up on social channels is great, but putting it out on all channels is better.
7.) Be concise. Or short.
8.) Listen only works if you hear what is being said. Not so much a rule as an approach. Feedback works if you use it.
9.) Spelling matters. See rule #3.
10.) Integration works. Pull content through multiple channels and good things happen.
11.) Voice and personality set you apart. See rule #1. Don’t be afraid of who you are unless, of course, you’re jerk.
12.) Always be polite. Don’t be a troll. Disagreements are great, being rude isn’t.
Any rules that you’d like to add?