Is there a less satisfying recommendation than Twitter’s #followfriday a.k.a. #FF?
For those unfamiliar with Follow Friday – allow me to give you a brief introduction. Every Friday, many Twitter users make recommendations on who other people should follow by providing a list of user names followed by the hashtag #FollowFriday or #FF.
So why should we get rid of this seemingly innocent Twitter custom?
Because the practice has become useless spam. Another piece of content to ignore or delete. The problem is simple: There is absolutely zero context to a Follow Friday tweet.
Ask yourself this question.
When was the last time you followed someone on Twitter because of a Follow Friday recommendation?
I can say confidently the answer is: Never.
Think about the other recommendation engines we rely on. Would you buy a book on Amazon if the reviewer wrote the author’s name? Would you try a restaurant reviewed on Yelp if the reviewer simple wrote the restaurant’s name? Of course not. We want details. For a book we want to know the basics first. Is it fiction? Nonfiction? What genre is it? Is it short or long? Hardcover or soft? Then we want details from the reviewer such as why did they like it? Or why did you they hate it? What other book is it like? What was special or unusual about it?
Details. We want details.
Alas, that’s the missing ingredient with Follow Friday. A complete lack of information. Too many questions go unanswered:
- Why should I follow this person?
- What do they write (tweet) about?
- How often do they tweet?
- Are they informative? Funny? Entertaining? Thoughtful? Controversial? Sarcastic?
- Are they even real?
You get the picture. Context is everything. We no longer live in times when blind recommendations will be taken carte blanche. As result, Follow Friday has become obsolete and has run its course of usefulness.
What about you? Are you still participating in Follow Friday? Do you follow people based on Follow Friday recommendations?