I can’t send one of my clients large files via YouSendIt, a free online file sharing service.
Her company blocks it. So when we share videos with this client we have to burn the videos onto a DVD and mail them to her. Even with fastest delivery times, it can take up to 24-hours to get her feedback and impressions on the videos.
One of my B2B clients launched a Facebook page earlier this month as a way to better connect with customers and provide information about their products, services and news. Yet none of the employees at this company can access the Facebook page at work.
Because the company policy forbids employees from visiting social media channels on work computers.
Speaking of computers, Forrester Research noted that desktop computers accounted for only 32 percent of PC sales in 2010 and will drop to 20 percent of sales by next year. Consumers have moved in droves to laptops and tablets. Yet many companies still provide desktop computers as the primary computer tool.
Some have moved to laptops, but few have embraced tablets (and those that have likely are doing so for a minority of employees).
In the past (and not that long ago), technology innovations were pushed on us by work. Work is where most people first experienced the internet and received our first email addresses. Our first experiences with email and calendar software likely occurred at work. We first created digital documents, spreadsheets and presentations at work. Our first mobile phone probably was issued by your place of employment.
Yet those days seem like ancient history.
Work is no longer driving technology adoption. Individuals are. iPhones and iPads are being used at home, but not at work. Soaring tablet sales are being driven by consumers – not by corporate buyers. Many work-issued mobile devices are relics. They sort emails and make phone calls – and do little else.
Many people now carry two devices – the work phone and the cool, innovative personal device. The one they use for applications and social media check-ins and updates.
A common complaint among clients is how slow their companies are in adopting new technology. Many IT departments don’t allow individual workers to even accept updates on software they already own – unless a member of the IT department is present. The corner Starbucks generally has better wireless service than most mainstream companies.
This is a terrible trend for businesses. They are lagging behind their customers in providing online and mobile experiences. Many companies still don’t have Facebook pages (news alert: there are 750 million people on Facebook – what are you waiting for?) or a mobile strategy.
As a result companies risk losing their innovative edge.
What is the situation at your place of business? Does your personal technology trump the technology you get at work?
The Inquistir post on computer sales according to Forrester Research