The client can be wrong

As the client you will not always be right. You may insist on a strategy that doesn’t work out, perhaps even against the better judgement of your agency. If this does happen admit your mistake and work on how the situation can be rectified. A client is not infallible and should not pretend to be.

Clients do not have to be smarter than your agency

Don’t assume you always need to know all the answers. Even when you think you know the answer ask the advice of your team – their response may be a better solution or lead to a better collaborative outcome.

Don’t hold grudges

When mistakes are made on the agency side, address them, put in places measures to limit potential for reoccurrence and then move on.

Big up your agency internally and CC them

Ensure that the people internally recognise the good work your agency does. This will not take the limelight away from you, it will simply reinforce the great work you are responsible for and will ensure your team feels valued.