These are great. Here’s another one. Assume the client is telling senior management about the agency’s great work and success. Better to assume they’re not and find creative ways to let them know (without undermining your day-to-day contact). You could frame a particulary big hit, put together a custom book of results that feature the senior team (not a clip book a real book, there are lots of services that will do this), or put a private web page together that highlights your results that can be easily viewed by executives. If your day-to-day is smart, they’ll know this makes them look good too.

I’d add that it’s also really important to add value: let the client know exactly how you got to the decision you made that’s going to help the campaign fly. Share extra tidbits of news or information so they feel in the social media loop, and try and get them to ask lots of questions which challenges their and your thinking so that you get the best result for all concerned.